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Director of Sales- Towneplace Suites Pensacola West

A&R Group
Pensacola, FL Full Time
POSTED ON 9/26/2025
AVAILABLE BEFORE 10/25/2025
Position Title: Director of Sales

Strategic Business Unit: Hospitality

Labor Category: Exempt

Position Type: Full Time

SCOPE OF WORK

The Director of Sales is a professional position in charge of sales strategies in all market segments with focus on maximizing the total hotel room & banquet revenue.

Responsibilities

  • Prepares sales reports such as but not limited to forecasts, budgets, goals, sales and marketing strategies and budgets, leads/inquiries, group bookings, STAR report.
  • Make personal sales calls.
  • Implement approved sales plan and action steps as directed.
  • Develop and search for potential markets for hotel.
  • Develop, create, and implement innovative Sales and Marketing techniques.
  • Execute and distribute all in-house advertising and promotional campaigns.
  • Maintain competitive analysis statistical information.
  • Maintain current filing system on company accounts and prepare required reports.
  • Attend and lead Sales meetings with the team.
  • Attend weekly staff meetings and sales meetings.
  • Complete projects as determined by the Regional Director & General Manager.
  • Take responsibility for the implementation of sales plans. Monitor plans’ effectiveness and introduce changes in response to the marketplace, including setting targets, planning and scheduling work and performance indicators that are typically productivity and efficiency measures.
  • Work in conjunction with accounting to maintain and minimize levels of account receivables.
  • Coordinate activities with other hotel departments in order to facilitate increased levels of communication and guest satisfaction.
  • Coordinate efforts with Rooms Division in the weekly maintenance of room inventory status to achieve optimal levels of revenues while maintaining high levels of guest expectations.
  • Contact current meeting planners to promote goodwill and foster additional and repeat business.
  • Maintain good rapport with local civic groups and associations.
  • Develop promotional programs, point of sales materials, sales blitzes, etc.
  • Report on a regular basis to the DOS/Revenue on actual room numbers against budget and profit projections. Analyze variances and monitor the impact of initiatives and corrective actions.
  • Take every opportunity to amaze the guests.
  • Ensures all guests are treated in an efficient and courteous manner and that all Company standards are applied.
  • Meet and uphold A&R Hospitality’s Culture, Mission and Values.
  • Other duties as assigned.

Qualifications

  • Previous sales experience
  • Extensive knowledge of the hotel, its services and facilities.
  • Strong understanding and expertise in the sales process, perform direct sales to business mix targets, responsible in handling local and national sales inquiries and accounts.
  • Self-starter with positive attitude and with strong interpersonal skills and the ability to work closely and efficiently with other team members in delivering the highest level of hospitality, products, and services.
  • Valid Driver’s License and clean MVR.
  • Available to meet guests, which may include weekends.
  • Display initiative, perseverance and analytical skills.
  • Professional and ethical.
  • Excellent customer service skills.
  • Quick learner and hard worker.
  • Ability to read, write and speak English, with excellent grammar and communication skills (written and verbal)
  • Highly proficient in Word, Excel and Power Point.
  • Ability to propose and lead the application of new methodologies that satisfy systematic and scalable processes.
  • Highly organized and able to handle multiple deliverables at one time.
  • Strong attention to detail and ability to effectively communicate with business partners and management.
  • Ability to remain positive under pressure and to motivate team members with a focus on continual staff development.
  • Individual must be a team player and be able to work independently.

WORKING CONDITIONS

  • Regularly required to operate a variety of automated office machines which includes a computer, printer, facsimile machine, copy machine, calculator, telephone, etc.
  • Must be able to use body members to work, move or carry objects or materials.
  • Must be able to exert up to twenty pounds of force occasionally and up to ten pounds of force frequently.
  • Physical demand requirements are at levels of those for sedentary work.
  • Regularly required to use written and oral communication skills; read and interpret data, information and documents; analyze and solve problems; use math and mathematical reasoning; observe and interpret situations; learn and apply new information or skills; and interact with staff, other organizations and the public.

A&R Group provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.

To ensure equal employment opportunities to qualified individuals with a disability, A&R Group will make reasonable accommodations for the known disability of an otherwise qualified individual, unless undue hardship on the operation of the business would result. Employees who may require a reasonable accommodation should contact the Human Resources Department to begin the ADA interactive process.

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