Digital Marketing & Web Manager

A. N. Abell Auction Co. — Los Angeles (City of Commerce), CA Full-Time • On-Site • $70,000–$100,000 DOE

Abell Auction Company, a Los Angeles institution since 1916, is seeking a hands-on Digital Marketing & Web Manager to own our full online presence. This role blends web development, content management, and digital marketing—ideal for someone who can build, execute, and elevate how a historic auction house presents itself online.

You’ll work closely with leadership, photographers, and catalogers to turn each sale into a compelling digital experience that reaches collectors, dealers, and estates locally and worldwide.

What You’ll Do

Web & Digital Infrastructure

· Manage website hosting, domains, SSL, deployments, and platform credentials

· Build/update responsive pages (HTML, CSS, JavaScript)

· Maintain auction-platform listings (LiveAuctioneers, Invaluable, Bidsquare)

· Upload and QC catalog content, photography, and lot details

· Maintain integrations (CRM, analytics, email, ad pixels)

Digital Marketing

· Develop and execute SEO, SEM, email, and paid social strategies

· Run campaigns across Google Ads, Meta, Instagram, LinkedIn, TikTok

· Produce short-form video and social content throughout each sale cycle

· Track performance using GA4, GTM, and Search Console

· Report on KPIs including bidder growth, ROAS, and engagement

Email & Social

· Create 6–10 email campaigns per sale cycle

· Maintain consistent posting across Instagram, Facebook, LinkedIn, TikTok

· Grow and segment email lists; conduct A/B testing

What You Bring

· 4 years in web development digital marketing

· Proficiency in HTML, CSS, JavaScript, and CMS platforms

· Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

· Strong SEO and analytics skills (GA4, GTM, GSC)

· Ability to write clear, accurate catalog and marketing copy

· Interest in art, antiques, or the collector market

· Flexible availability during preview and auction periods

Bonus: Video editing skills, experience with auction platforms, or prior work in galleries, museums, or luxury goods.

Success in This Role

· A polished, functional, mobile-friendly website

· Strong email performance (25–35% open rates)

· Year-over-year bidder growth and improved cost-per-bidder

· Measurable gains in social engagement and organic search

To Apply

• Send your cover letter, resume, and portfolio (web, email, social, SEO, analytics) to pat@abell.com. Applications without a cover letter and portfolio will not be considered.