Vice President of Marketing (55733)

Vice President of Marketing

Omnichannel Growth | Retail Digital | Dallas, TX (Hybrid 3/2)

A-MAX Insurance is a fast-growing, multi-state, multi-brand company serving hundreds of thousands of customers every year. We have a powerful footprint in Hispanic and price-sensitive communities through more than 250 brick-and-mortar locations, a rapidly growing ecommerce platform, and a high-volume call center.

We are looking for a Vice President of Marketing who is excited by real-world impact: driving walk-in traffic, phone calls, and web conversions, shaping a trusted brand for working families and small businesses, and building the marketing engine that takes us into our next phase of growth. If you are a senior marketer who has thought, “I’m ready to run the whole thing and eventually more”, this role is for you.

Why this role is a big deal

• Own the story of a multi-brand portfolio across non-standard auto and small-business / commercial lines.

• Lead both traditional and digital marketing, from radio, out-of-home, and community events to performance marketing, SEO, paid social, and lifecycle / CRM.

• Drive traffic across every channel: storefronts, call centers, and online, with strategies that work on a busy street corner and on a mobile phone.

• Work in a highly visible role with direct exposure to the CEO and executive team, with a clear runway to grow into an even more senior enterprise leadership role over time.

About A-MAX Insurance

• For over 20 years, A-MAX has specialized in providing accessible, low-cost insurance to customers often overlooked by traditional players. We:

• Operate a large network of retail locations in Texas and California, with growing out-of-state operations.

• Serve a predominantly Hispanic customer base, alongside other diverse, working-class communities.

• Combine brick-and-mortar, phone, and digital channels into an integrated distribution engine.

What you will lead

As our VP of Marketing, you will oversee the full marketing function across multiple lines of business in Texas and California:

• Set the overall marketing strategy and vision across brands and states.

• Lead a high-performing team across brand, creative, digital, field / retail marketing, and retention.

• Partner with Sales, Operations, and E-commerce to align marketing with growth and profitability goals.

• Elevate our presence in Hispanic and multicultural markets through messaging, creative, and grassroots efforts.

• Build integrated campaigns that drive walk-in traffic, phone leads, and online quotes, not just clicks.

• Own demand generation across SEO, AEO, SEM, paid social, content, email, and SMS.

• Lead ecommerce and digital experience initiatives with our technology and e-commerce teams.

• Define and track KPIs across brand health, acquisition, retention, channel performance, and unit economics, using CRM, analytics, and BI tools to understand the customer journey.

Who you are

You are a builder and a leader. You operate comfortably at the VP level but still roll up your sleeves when needed. You will thrive in this role if you:

• Have 10 years in marketing leadership, including 5 years leading a full-funnel team (brand, performance, and field / retail).

• Have experience in multi-location brick-and-mortar, retail, financial services, insurance, or adjacent industries (such as auto, telecom, QSR, or consumer services).

• Bring a strong blend of traditional and digital marketing.

• Understand or are deeply curious about Hispanic and multicultural consumer segments, ideally with direct experience.

• Have led integrated campaigns that drive measurable outcomes like traffic, quotes, policies, and revenue.

• Are data-driven and comfortable with analytics, dashboards, and testing frameworks.

• Have successfully led, mentored, and scaled teams and are known for developing people, not just delivering numbers.

• Are currently a VP, Head of Marketing, or a seasoned Senior Director ready for a bigger platform and broader scope.

• (Preferred) Have experience in insurance, insurtech, or a similar regulated, service-driven environment.

What we offer

• Competitive executive compensation (base salary plus annual bonus)

• Comprehensive benefits: medical, dental, vision, free basic life, and long-term disability

• 401(k) with company match

• Paid time off, paid holidays, and a hybrid work schedule in the Dallas, TX area

• The chance to leave a real fingerprint on a growing, community-anchored business, not just move pixels on a screen

Ready to build something real?

If you are energized by the idea of turning a complex, everyday product into a brand and growth story you will be proud to tell for years, we would love to talk.

Apply today and help us write the next chapter of A-MAX’s growth.

For information on A-MAX Auto Insurance & Affiliates, including more information on employee benefits and our company culture, visit our website at https://www.amaxinsurance.com/careers

A-MAX Auto Insurance & Affiliates is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.