Director of External Boutiques

PURPOSE

The Director External Boutiques is a key brand ambassador position responsible for cultivating long-term client relationships and elevating the A. Lange & Söhne brand experience across a select network of partner-operated boutiques. The role will focus on the development of the Maison’s clientele in the Americas ensuring that our external boutiques reflect the values, heritage, and uncompromising standards of German fine watchmaking.

Working in close partnership with external retailers, the Director of External Boutiques will help transform boutiques into true relationship hubs for collectors and high-potential clients, fostering loyalty, advocacy, and emotional connection to the brand.

Responsibilities

Retail Performance:

• Identify and maximize turnover opportunities. Develop and implement action plans to reach external boutiques teams’ KPIs and productivity.
• Assess sales potential, define targets and motivate external boutique teams to achieve sales goals.
• Supervise sales leads conversion. Activate product launches, events, walk-ins and CRM campaigns.
• Provide accurate sales forecasts.
• Remain aware of market trends. Provide assessments of external Boutique and competitors’ performance (e.g. sales, opening/closing, landlords, activities) to the management.
• Provide regular feedback concerning change in customer behavior and comments (e.g. our product positioning, customer service, demands)
  
  

Clienteling & Relationship Development

• Actively support the development of high-touch, long-term relationships with top clients and collectors across assigned markets.
• Partner with boutique teams to identify, nurture, and retain high-potential clients through personalized engagement and tailored experiences.
• Champion a disciplined, qualitative approach to clienteling, emphasizing follow-up, storytelling, and meaningful touchpoints.
• Collaborate closely with the regional CRM team to elevate client data quality, insights, and client journey management.
  
  

Brand Experience & Stewardship

• Serve as a guardian of the A. Lange & Söhne brand within external partner boutiques.
• Support in-boutique storytelling, watch presentation, and brand rituals that convey Lange’s heritage, craftsmanship, and values.
• Ensure partner boutiques respect brand guidelines across visual merchandising, service excellence, and client communication.
  
  

Client Experiences & Activations

• Support and execute intimate client experiences, private viewings, and high-end activations in collaboration with partners, Marketing, and PR.
• Ensure client events are thoughtfully curated, highly personalized, and focused on relationship building .
• Leverage local cultural nuances in the Americas region to create relevant and authentic brand moments.
  
  

Cross-Functional Collaboration

• Build trusted, long-term relationships with retail partners based on collaboration and shared brand ambition.
• Act as a bridge between partner boutiques and the regional brand organization, sharing client insights and qualitative market feedback.
• Work closely with Marketing, PR, CRM, and Brand Education teams to ensure cohesive client journeys across touchpoints.
• Coach and inspire boutique teams in watchmaking culture, product knowledge, and client engagement best practices.
  
  

Qualifications

• A minimum of 8 years of experience in luxury sales, with demonstrated leadership of managing key accounts
• Demonstrated success in delivering sustained growth within premium or ultra-high-end luxury segments in the Americas region
• Strong commercial and analytical acumen, covering sell-in/sell-out performance, inventory management, forecasting, and market insights
• Exceptional ability to build long-term partnerships, supported by strong desire to entertain high end clients
• Genuine enthusiasm for high watchmaking, heritage, and a deep understanding of high-net-worth collectors
• Collaborative team player who builds strong, trust-based relationships with internal stakeholders
• Readiness for 50% regional travel
• Spanish speaking would be a plus
  
  

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

We Offer

Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.

At Richemont, We Craft the Future!

Expected Salary Range: $170,000-$180,000

Salary will be determined based on relevant skills and experience.