Senior Manager, Integrated Brand Marketing

Title: Senior Manager, Integrated Brand Marketing

Reports to: VP, Brand Marketing & Creative 

Location: Los Angeles, CA

Work Arrangement: Hybrid, 3-4 days in office

About A.L.C.

A.L.C. was founded in 2008 by sought-after celebrity stylist Andrea Lieberman to address a multi-generational need for accessible, high-quality capsule wardrobing. The Los Angeles-based, women-led brand hails from New York, making it fluent in fast-paced living with a confident, laid-back attitude.

Since its inception, A.L.C. has established a distinct position as a design-led brand offering considered classics with a modern point of view. Known for innovative textures, unique silhouettes, bold details, modern tailoring, exclusive fabrications, and best-in-class construction, A.L.C. empowers women to enhance their personal style through collections that are both elevated and effortless.

Role Overview:

The Senior Manager, Integrated Brand Marketing will help lead the development and execution of A.L.C.’s seasonal brand marketing strategy, translating the collection vision, product priorities, and business objectives into compelling 360° consumer-facing campaigns. This role will support the seasonal marketing framework across key brand moments, product stories, retail, wholesale, PR, influencer, events, media, partnerships, and digital channels — ensuring that every touchpoint reinforces the A.L.C. brand voice while driving measurable business impact. The ideal candidate is both a visionary and an executor — able to concept, plan, and deliver multi-channel campaigns that amplify the brand’s voice and drive measurable growth.

Responsibilities:

Seasonal Brand Strategy & Go-to-Market

•    Partner with VP Brand Marketing & Creative to develop seasonal marketing strategies that translate collection themes, product priorities, customer insights, and business goals into clear consumer-facing narratives.

•    Build seasonal campaign architecture, including key brand moments, product stories, launch sequencing, channel priorities, and messaging hierarchy.

•    Partner closely with Merchandising, Design, Creative, E-commerce, Retail, Wholesale, PR, Social, and Media teams to align seasonal priorities and ensure marketing supports the commercial plan.

•    Define the role of each seasonal story across channels, including site, email, social, paid media, retail, wholesale, PR, influencer, events, and partnerships.

•    Identify the strongest seasonal “reasons to believe” — key items, outfitting ideas, capsules, fabrications, occasions, icons, and collaborations — and translate them into compelling brand storytelling.

•    Help maintain and evolve the seasonal marketing calendar, ensuring key launches, retail moments, wholesale needs, and brand-building initiatives are sequenced effectively.

•    Lead market and competitive analysis to sharpen brand positioning, identify whitespace opportunities, and inform seasonal messaging strategy.

Integrated Marketing & Omni-Channel Marketing

•    Partner with VP of Marketing to develop channel-specific marketing plans that adapt seasonal strategy for retail stores, ecommerce, wholesale partners, events, PR, and paid media.

•    Partner with Retail and Wholesale teams to support traffic-driving initiatives, local market moments, partner launches, selling tools, and customer engagement opportunities.

•    Lead the planning and execution of pop-ups, brand events, and activations that build community and drive brand heat.

•    Oversee the development of retail and wholesale marketing assets, ensuring in-store collateral, selling tools, education materials, lookbooks, and partner-facing content are strategically aligned with the seasonal campaign and brand voice.

•    Serve as the point of contact for all in-store collateral and printed marketing needs, including signage, customer and employee education materials, and promotional pieces.

PR & Community

•    Support the development of a 360° press strategy that translates seasonal priorities and business objectives into compelling story angles.

•    Manage day-to-day relationships with PR agency, partner with them to align pitch strategy, messaging direction, sample priorities, and seasonal storytelling.

•    Manage VIP gifting programs, with a focus on brand alignment, reach, and earned content quality.

Partnerships & Collaborations

•    Exercise a creative approach to partnerships/collaborations by anticipating trends and identifying like-minded opportunities across industries, brands, and personalities.

•    Work cross-functionally with Design, Merchandising, Marketing, Legal, and PR to develop omni-channel launch strategies for partnerships and experiences.

•    Build partnership launch plans that include messaging, channel strategy, creative needs, retail or wholesale support, PR angles, and success metrics.

•    Analyze outcomes and use results to guide future collaboration decisions.

Media Planning & Performance

•    Partner with VP, Brand Marketing & Creative and digital marketing partners to help shape paid media strategy across digital, print, OOH, and emerging channels.

•    Partner with internal and external teams to align media plans with creative assets, campaign timing, audience strategy, and performance goals.

•    Evaluate media performance in partnership with cross-functional teams and recommend optimizations based on results.

Analytics & Reporting

•    Track and report on brand and campaign KPIs, including awareness, engagement, earned media, social sentiment, and campaign-driven business impact.

•    Own post-campaign recaps, delivering clear analysis, learnings, and actionable recommendations.

•    Use customer data, market insights, competitive analysis, and campaign performance to continuously refine seasonal strategy and brand positioning.

•    Stay current on industry trends, the competitive landscape, and emerging channels relevant to women’s apparel.

Qualifications

•    Bachelor’s degree in Marketing, Communications, Fashion, Business, or related field

•    6–8 years of brand marketing experience in the fashion, contemporary, luxury, or lifestyle space — in-house experience at a women’s fashion brand strongly preferred.

•    Demonstrated experience building seasonal marketing strategies and leading integrated 360° campaigns from concept through execution.

•    Strong product storytelling instincts — able to translate collection direction, merchandising priorities, and customer insights into compelling consumer-facing narratives.

•    Solid understanding of both DTC and wholesale marketing dynamics, with experience across retail, e-commerce, and wholesale channels.

•    Strong briefing skills and fluency across PR, influencer, events, partnerships, and media — with the cross-functional range to bring it all together.

•    Excellent communicator and collaborator; highly organized, proactive, and comfortable operating in a fast-paced, entrepreneurial environment.

•    Elevated taste level and deep cultural awareness, with a clear understanding of the contemporary fashion customer.

The ideal candidate is:

•    A brand storyteller with cultural fluency, elevated taste, and a sharp creative point of view.

•    A seasonal thinker who can connect product, customer, and culture into clear campaign narratives — and move fluidly between big-picture strategy and executional detail.

•    A collaborative, high-accountability leader who thrives on cross-functional partnership and can align a room around one plan.

•    Commercially grounded and emotionally intelligent — able to translate insights into compelling brand moments that support growth across DTC, retail, and wholesale.

•    Hands-on and solutions-oriented, with the ability to turn ideas into actionable plans and see them through.