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Growth Marketing Manager - BYU-Pathway Worldwide
Salt Lake City, UT, United States (Híbrido)
Hot Job
Be the First to Apply
To meet the needs of the Church, we seek to build teams that represent the diverse perspectives, broad life experiences and backgrounds of our global Church membership. With that in mind, we encourage all qualified applicants to apply.
Job Description
Lead Digital Growth Marketing Strategy with Eternal Impact
Are you a strategic marketer who thrives on data-driven experimentation? Do you enjoy launching and optimizing campaigns that actually move the needle? Are you looking to use your skills to serve a higher purpose while developing yourself professionally? Join BYU-Pathway Worldwide as a Growth Marketing Manager, where you’ll lead performance marketing efforts to drive student enrollment and engagement across the globe.
In this role, you'll collaborate closely with our content, creative, and analytics teams to drive results across paid media, CRO, and social strategy. You'll also help mentor interns and build scalable marketing systems that further our mission. If you’re a builder, optimizer, and strategist who’s excited to use your talents to support learners in 190 countries, we want to meet you.
Why This Role Matters
BYU-Pathway Worldwide provides access to spiritually based, affordable higher education to more than 80,000 students in 190 countries. Marketing plays a key role in reaching prospective students and helping them take that first, life-changing step. As our Growth Marketing Manager, you’ll lead digital marketing efforts that directly influence our ability to find and serve the learners who need us most.
You won’t just be running campaigns—you’ll be shaping systems, designing tests, improving user experience, and building scalable solutions for long-term growth. Your work will help connect individuals and families with education, opportunity, and eternal growth.
Why You’ll Love Working Here
You’ll join a fast-paced, collaborative marketing team that values growth, initiative, and eternal impact. You'll have ownership over critical marketing channels, experiment freely, and see the direct results of your work—while mentoring others and growing as a leader. Plus, you'll get to use your skills in a way that aligns with your faith and values.
Meet the Hiring Team
Darby Simon - Head of Marketing, Hiring Manager
Easton M. Biddulph - HR Representative
Responsibilities
What You’ll Do
What We’re Looking For
Minimum Requirements
Church employees find joy and satisfaction in using their unique talents and abilities to further the Lord’s work. From the IT professional who develops an app that sends the gospel message worldwide, to the facilities manager who maintains our buildings— giving Church members places to worship, teach, learn, and receive sacred ordinances—our employees seek innovative ways to share the gospel of Jesus Christ with the world. They are literally working in His kingdom.
Only members of the Church who are worthy of a temple recommend qualify for employment. Apart from this, the Church is an equal opportunity employer and does not discriminate in its employment decisions on any basis that would violate U.S. or local law.
Qualified applicants will be considered for employment without regard to race, national origin, color, gender, pregnancy, marital status, age, disability, genetic information, veteran status, or other legally protected categories that apply to the Church. The Church will make reasonable accommodations for qualified individuals with known disabilities.
Growth Marketing Manager - BYU-Pathway Worldwide
Salt Lake City, UT, United States (Híbrido)
Hot Job
Be the First to Apply
To meet the needs of the Church, we seek to build teams that represent the diverse perspectives, broad life experiences and backgrounds of our global Church membership. With that in mind, we encourage all qualified applicants to apply.
Job Description
Lead Digital Growth Marketing Strategy with Eternal Impact
Are you a strategic marketer who thrives on data-driven experimentation? Do you enjoy launching and optimizing campaigns that actually move the needle? Are you looking to use your skills to serve a higher purpose while developing yourself professionally? Join BYU-Pathway Worldwide as a Growth Marketing Manager, where you’ll lead performance marketing efforts to drive student enrollment and engagement across the globe.
In this role, you'll collaborate closely with our content, creative, and analytics teams to drive results across paid media, CRO, and social strategy. You'll also help mentor interns and build scalable marketing systems that further our mission. If you’re a builder, optimizer, and strategist who’s excited to use your talents to support learners in 190 countries, we want to meet you.
Why This Role Matters
BYU-Pathway Worldwide provides access to spiritually based, affordable higher education to more than 80,000 students in 190 countries. Marketing plays a key role in reaching prospective students and helping them take that first, life-changing step. As our Growth Marketing Manager, you’ll lead digital marketing efforts that directly influence our ability to find and serve the learners who need us most.
You won’t just be running campaigns—you’ll be shaping systems, designing tests, improving user experience, and building scalable solutions for long-term growth. Your work will help connect individuals and families with education, opportunity, and eternal growth.
Why You’ll Love Working Here
You’ll join a fast-paced, collaborative marketing team that values growth, initiative, and eternal impact. You'll have ownership over critical marketing channels, experiment freely, and see the direct results of your work—while mentoring others and growing as a leader. Plus, you'll get to use your skills in a way that aligns with your faith and values.
Meet the Hiring Team
Darby Simon - Head of Marketing, Hiring Manager
Easton M. Biddulph - HR Representative
Responsibilities
What You’ll Do
- Paid Marketing:
- Develop, execute, and optimize paid digital marketing campaigns across platforms including Google Ads, Facebook Ads, LinkedIn Ads, and other emerging channels.
- Allocate and manage budget effectively to achieve enrollment growth targets.
- Conversion Rate Optimization (CRO):
- Analyze user journeys and execute A/B and multivariate testing to improve conversion rates.
- Collaborate with designers and developers to enhance user experience and landing page performance.
- Social Media (Organic & Paid):
- Oversee strategy and execution of organic social media content and paid social campaigns.
- Monitor social media trends, engaging actively to build community and amplify BYU-Pathway’s brand.
- Channel Optimization:
- Continuously evaluate marketing channels for effectiveness and ROI.
- Identify opportunities for expanding into new digital channels and markets.
- Experimentation:
- Plan, execute, and analyze marketing experiments, leveraging insights for rapid iteration and improvement.
- Performance Tracking and Reporting:
- Maintain comprehensive performance dashboards, regularly reporting insights and recommendations.
- Use analytics tools (e.g., Google Analytics, HubSpot, Adobe Analytics) to inform decisions and strategy.
- Social Strategy:
- Develop and execute a cohesive, strategic approach to social media that aligns with overall marketing objectives and brand voice.
- Partner with content teams to align social media efforts with broader marketing and organizational goals.
- Mentorship:
- Mentor interns, providing guidance, training, and development opportunities to support their professional growth.
What We’re Looking For
Minimum Requirements
- Bachelor’s degree in marketing, business, communications, or a related field
- 5 years of proven experience in digital marketing, CRO, and social media management.
- Expertise in digital marketing tools/platforms, including Google Ads, Meta Business Manager, LinkedIn Ads Manager, Google Analytics, and CRO software.
- Strong analytical skills, with experience interpreting data to guide strategic decisions.
- Excellent collaboration, communication, and organizational skills.
Church employees find joy and satisfaction in using their unique talents and abilities to further the Lord’s work. From the IT professional who develops an app that sends the gospel message worldwide, to the facilities manager who maintains our buildings— giving Church members places to worship, teach, learn, and receive sacred ordinances—our employees seek innovative ways to share the gospel of Jesus Christ with the world. They are literally working in His kingdom.
Only members of the Church who are worthy of a temple recommend qualify for employment. Apart from this, the Church is an equal opportunity employer and does not discriminate in its employment decisions on any basis that would violate U.S. or local law.
Qualified applicants will be considered for employment without regard to race, national origin, color, gender, pregnancy, marital status, age, disability, genetic information, veteran status, or other legally protected categories that apply to the Church. The Church will make reasonable accommodations for qualified individuals with known disabilities.
- Job Identification 369928
- Job Category CM - Communications, Public Relations & Marketing
- Posting Date 07/30/2025, 11:41 PM
- Locations 300 W North Temple, Salt Lake City, UT, 84103, US (Híbrido)
- Apply Before 08/18/2025, 05:59 AM
- Job Schedule Full time
- Regular or Temporary Regular
- Worker Type Employee
- Number of Openings 1
- Qualificação de dignidade Must be a member of The Church of Jesus Christ of Latter-day Saints and currently temple worthy.
- Anúncio/Mais informações Please note that this job posting may close at any time without prior notice. Find out more about the many benefits of Church Employment at https://careers.churchofjesuschrist.org.
