What are the responsibilities and job description for the Marketing Liaison position at A First Name Basis Home Care?
Description
A First Name Basis (AFNB) is one of the fastest-growing in-home care providers in the region, with 40 offices across four states. We’re reimagining what it means to serve seniors and individuals with disabilities—by building strong caregiver careers, implementing smart clinical and scheduling systems, and ensuring compliance and care quality are never compromised
We are seeking a driven and detail-oriented Account Executive to support our Jackson, MS market.
Position Summary
The Account Executive will focus on building relationships with property managers of low-income housing for seniors and individuals with disabilities, as well as clinics and other community-based organizations across Jackson, MS and surrounding areas.
Responsibilities
A First Name Basis (AFNB) is one of the fastest-growing in-home care providers in the region, with 40 offices across four states. We’re reimagining what it means to serve seniors and individuals with disabilities—by building strong caregiver careers, implementing smart clinical and scheduling systems, and ensuring compliance and care quality are never compromised
We are seeking a driven and detail-oriented Account Executive to support our Jackson, MS market.
Position Summary
The Account Executive will focus on building relationships with property managers of low-income housing for seniors and individuals with disabilities, as well as clinics and other community-based organizations across Jackson, MS and surrounding areas.
Responsibilities
- Establish and maintain strong connections with property managers of low-income housing communities, clinics, senior centers, and other community organizations.
- Perform 7–10 in-service presentations weekly, each lasting approximately one hour, to educate potential clients, property managers, and community partners.
- Focus on reaching individuals with Medicaid who need assistance with Activities of Daily Living (ADLs).
- Identify and secure 20–25 qualified leads each month by collecting necessary client information (names and phone numbers) and manage the entire pipeline from initial contact through conversion into active clients.
- Utilize your monthly marketing budget creatively to organize engaging activities, such as providing food, hosting bingo, or planning other activities, to educate potential clients.
- Develop and implement innovative strategies to effectively reach target clients and expand our network in the region.
- Area Coverage: Travel within Jackson, MS/Southern Mississippi to ensure widespread outreach.
- Competitive pay
- Medical, dental, vision benefits
- 401(k) with employer match
- PTO
- Sick time
- Paid company holidays
- Monthly performance bonuses
- High school diploma required, bachelor's degree preferred
- Proven experience in marketing, sales, community outreach, or a related field.
- Excellent interpersonal and communication skills.
- Ability to work independently and think creatively to solve challenges.
- Strong organizational and time-management skills to meet weekly and monthly goals.
- A valid driver’s license and reliable transportation.
- Familiarity with Medicaid and Waiver services is a plus but not required