Senior Account Manager- Media Activation (P3206)

84.51° Overview

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

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Summary

As a Senior Account Manager – Media Activation, you will be the strategic partner to your portfolio of clients, working cross-functionally with internal teams to deliver comprehensive media plans and successful campaigns. You will be responsible for overarching campaign success & client satisfaction by building strong internal and external relationships. You will have, or build, a strong understanding of KPM’s portfolio of products, platforms, and processes, and will bring a solid understanding of the media industry to the role. You will use your KPM and industry knowledge to develop strategic media recommendations and optimizations to ensure your clients meet their goals. You are customer obsessed, thrive in a fast-paced and evolving environment, have a high standard for quality and strive to ‘wow’ your clients and partners.

Responsibilities

• Develop and maintain strong relationships with Sales partners, fellow Account Managers, Clients and Agency contacts to collaboratively own the client relationship
• You are a key client contact, responsible for fostering client relationships, planning media investment and delivering highly effective media plans for a set of clients within your aligned client pod.
• Responsible for client communications, leading client and agency status calls, responding to ad-hoc requests and timely email responses.
• You will work with your internal Account Management Lead and Client on campaign proposals including intake, audience strategy, media mix recommendations, creative, and overarching plans in alignment with your clients’ campaign goals, objectives, and past campaign performance
• Manage full campaign life cycle including but not limited to: organizing and conducting kick-off calls, monitoring campaign performance in-flight, end of campaign reporting and invoice management
• Confident in consistent outreach to clients to ensure campaigns budgets are spending in full with cross-sell/up-sell opportunities by leveraging data-driven media strategy within reporting, connecting client business need with campaign performance
• Deep knowledge of your clients. Be able to translate their goals, objectives, and potential pain points into actionable and successful media campaigns.
• Excellent storyteller and owner of client presentations highlighting campaign & audience insights, data, and campaign metrics.
• Ability to manage a high volume of promotion and media campaign plans, including developing, maintaining, and communicating campaign pipeline, timelines, and tasks.
• Develops and presents strategically crafted campaign measurement and insights to clients
• Collaborate to resolve campaign performance issues using best practices and supporting resources, while creating innovative solutions to meet the changing needs of our clients.
• Interface with cross-departmental contacts to ensure seamless campaign delivery.
• Ability to work independently to ensure success of client relationship and campaign management.
  
  

Qualifications, Skills, And Experience

• Bachelor’s degree
• 5 years of proven digital media experience
• Ability to build partnerships and foster relationships with internal and external stakeholders.
• Strategic thinker with a passion for using data insights to drive client performance
• Experience within publisher, agency or retail preferred
• Experience building strategic media plans and recommendations preferred
• Strong time management and project management skills, with proven ability to balance multiple projects at same time
• Strong attention to detail, communication, organization and prioritization skills
• Strong Presentation Skills
  
  

Pay Transparency And Benefits

• The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
• Below is a list of some of the benefits we offer our associates:
• Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
• Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
• Happiness: Hybrid work environment. Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
  

Pay Range

$75,000—$136,850 USD