VP of Creative (Lifestyle brand client)

Our client is a well-established consumer lifestyle and outdoor living brand with a long history of combining timeless design, innovative materials, and high-quality craftsmanship. They are seeking a visionary VP of Creative to push the boundaries of the brand and inspire consumers to transform their outdoor spaces in new and exciting ways. This role reports to the EVP of Sales & Marketing.

The Role

The VP of Creative is the brand’s chief storyteller and creative visionary—responsible for evolving the brand personality and leading how it comes to life across every channel and experience. This role thrives in the inspiring and emotionally resonant side of the brand but balances it with logic, pragmatism, and scalable execution. You will guide the creative vision, mentor a growing team of Art Directors and Designers, and collaborate with Production leaders to deliver content at scale. From user-generated to AI-generated to brand-generated content, you’ll shape a storytelling engine that connects emotionally and delivers business impact.

Key Responsibilities

Brand Leadership & Vision

• Evolve and elevate the brand personality to resonate deeply with consumers.
• Challenge creative conventions and bring bold, fresh ideas while staying true to brand strategy.
• Translate brand strategy into powerful storytelling that connects emotionally and drives results.
• Partner with other business leaders to align creative direction with business priorities and consumer insights.

Creative Direction & Team Leadership

• Lead and mentor Art Directors (Traditional Media Digital), a Social Designer, and a growing team of in-house designers.
• Partner closely with the Production team and specialists in video, 3D, copy, imagery, and audio to ensure creative excellence across mediums.
• Inspire, coach, and empower the design team to elevate their craft and output.
• Foster a culture of creativity, collaboration, and high performance.

Content Vision & Execution

• Drive the creation of inspiring, scalable content across paid, owned, earned, website, and experiential channels.
• Lead storytelling across visual, interactive, and written mediums.
• Ensure a seamless blend of UGC, AI, and brand-generated content to tell a unified brand story.
• Balance speed-to-market with quality and craft, ensuring content is both rapid and resonant.

Storytelling & Experience Design

• Create campaigns and experiences that emotionally engage consumers and inspire them to transform their outdoor living spaces.
• Explore and adopt emerging formats, platforms, and tools to keep the brand relevant.
• Ensure storytelling feels unified across channels—design, copy, video, 3D, social, and experiential.

What We’re Looking For

• Creative Visionary: Bold thinker who can push boundaries while guiding teams to practical execution.
• Storyteller at Heart: Exceptional skill in shaping stories across visual, interactive, and written mediums.
• Pragmatic Leader: Balances emotional resonance with scalability and operational discipline.
• Content-First Mindset: Expertise in building scalable content ecosystems including UGC and AI-generated content.
• Collaborative Mentor: Proven ability to lead, inspire, and mentor creative teams.

Qualifications

• 10 years of creative leadership experience, ideally with consumer lifestyle, design, or retail brands.
• A strong portfolio showcasing brand storytelling across diverse mediums.
• Experience leading and scaling creative teams, both in-house and through agency/partner networks.
• Proven ability to evolve brand personality and deliver rapid, high-volume content creation.
• Passion for design, culture, and inspiring consumers to transform their environments.
• Comfort with emerging tools/AI.
• Ability to connect creative vision to business KPIs and insights.

Why Join This Opportunity?

• Lead the creative transformation of a beloved American-made consumer brand.
• Build and mentor a growing creative team during a time of expansion and innovation.
• Collaborate with passionate teams driven by purpose, craftsmanship, and storytelling.
• Competitive compensation, benefits, and growth opportunities.

Location: Hybrid / Remote - This role is open to candidates in eligible U.S. locations. Please note: candidates based in Massachusetts cannot be considered at this time.