What are the responsibilities and job description for the Director of Strategy position at 80Twenty?
80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates
About the Company
Our client is a full-service marketing and advertising agency built around senior practitioners who bring deep category expertise to every client relationship. The team partners closely with marketing and business leaders to solve complex brand and growth challenges, translating research and insight into strategy that drives measurable outcomes. The agency operates as a hands-on strategic partner across research, positioning, and creative execution, rather than a traditional generalist shop.
About the Role
This role exists to bring senior-level strategic thinking to the agency's client portfolio, spanning brand positioning, research, and go-to-market planning. The Senior Strategy Lead will serve as a trusted advisor to senior client leaders while partnering closely with Account and Creative teams to ensure strategy carries through into execution. This is an individual contributor role for someone who wants to stay close to the work rather than manage a team, and who also plays an active part in helping the agency win and grow new business. The role reports directly to the CEO.
Key Responsibilities
- Build brand positioning, messaging frameworks, and value propositions that anchor client strategy work
- Design and lead qualitative and quantitative research, including stakeholder and executive interviews
- Translate market, competitive, and audience analysis into clear, actionable insights
- Develop customer journeys, audience strategies, and go-to-market plans tied to business goals
- Lead strategy workshops and discovery sessions with senior client stakeholders
- Present strategic recommendations directly to CMOs and other senior business leaders
- Partner with Account and Creative teams to ensure strategic thinking carries through execution
- Contribute to new business pitches, proposal development, and project scoping
- Identify opportunities to expand strategic work within existing client relationships
- Bring new research methodologies and AI-enabled approaches into the agency's strategic practice
Qualifications
- 8 to 12 years of experience in brand strategy, marketing strategy, or strategic planning within a marketing, branding, or advertising agency
- Demonstrated experience developing brand positioning, messaging frameworks, and integrated marketing strategies
- Experience leading research efforts, including stakeholder interviews and insight development
- Strong understanding of B2B marketing and complex buying environments
- Experience facilitating executive workshops and presenting to senior client leaders, including CMOs
- Proven ability to translate research into strategic recommendations that inform creative work
- Experience contributing to new business proposals and client growth planning
- Comfortable operating as an individual strategic contributor rather than a people manager
Compensation & Benefits
- Full benefits including medical, dental, vision, life, and disability coverage, plus savings accounts
- 401k plan with company match
- Flexible paid time off
- Remote role, open to candidates anywhere in the US with a preference for Eastern or Central time zones