Senior Manager, Digital Innovation

Job Description Summary Job Description We are the makers of possible    BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.    We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.  Job Overview: BD is seeking a Senior Manager, Digital Innovation for our Home Care division. In this role, you will be responsible for the strategic oversight, execution, and performance of PureWick™ direct-to-consumer digital experience. You will build, manage, and optimize an end-to-end e-commerce website, including buy flows and customer journeys, leveraging your expertise in e-commerce initiatives, site merchandising, user experience strategy, A/B testing, customer segmentation, and personalization. Responsibilities: Oversee the strategic direction, execution, and performance of the PureWick™ direct-to-consumer digital experience. Build, manage, and optimize an end-to-end e-commerce website, including buy flows and customer journeys. Leverage expertise in e-commerce initiatives, site merchandising, user experience strategy, A/B testing, customer segmentation, and personalization. Manage and optimize various CRM and CMS tools and platforms Develop and implement winning digital commerce strategies, customer buy flows, A/B testing, and creative strategies. Analyze and report on e-commerce initiatives and KPIs. Align business requirements with program and project requirements and execution. Modify, pivot, and update strategies and tactics based on business needs. Manage cross-functional campaigns and projects. Manage multiple projects concurrently. Education: Bachelor's degree required, MBA preferred. Experience: 5-10 years of experience managing e-commerce websites and working in a performance-driven e-commerce environment while managing the end-to-end customer journey and KPIs. Proven track record of delivering high-performing user experiences and effectively managing a variety of CRM and CMS tools and platforms, with Salesforce or similar content management and marketing suite experience preferred. Expertise in digital commerce, customer buy flows, A/B testing, and winning creative strategies. Strong analytical skills and a high level of comfort with managing e-commerce initiatives and reporting tools. Ability to understand business needs and align business requirements with program and project requirements and execution. Flexibility to modify, pivot, and update strategically and tactically based on business needs. Expertise in cross-functional campaign and project management. Strong organizational skills to manage multiple projects concurrently. Experience in the Healthcare space is preferred. At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit https://bd.com/careers Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics. Required Skills Optional Skills . Primary Work Location USA GA - Covington BMD Additional Locations Work Shift We are the #MakersofPossible Working together, we make products that patients, families and their healthcare professionals rely on. We do this because we are committed to advancing the world of health™. But it takes the imagination and passion of all of us at BD, from manufacturing to marketing, to look at the impossible and find solutions that turn dreams into possibilities with real-life health benefits for people today, tomorrow and beyond. We make this happen, together. We are the makers of possible. Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.