Social Media Manager - Account Executive

About 71 West:

‍71 West is a boutique content agency specializing in luxury and travel brands. We exclusively partner with national and global brands that are widely recognized as leaders in their industries, including iconic names such as The Ritz-Carlton, St. Regis and the EDITION. This is not the kind of agency where you’ll be working on a small local business—our content and strategies power the world's most aspirational brands. With a results-oriented culture and a fully remote setup, we entrust our team with significant responsibility, authority, and autonomy to deliver exceptional work that transforms brands and inspires audiences.

Role Purpose:

As an Social Media Manager - Account Executive, you will play a pivotal role in the day-to-day execution of our work with Marriott International's luxury brands. Acting as a core member of the Marriott team, you will take direct responsibility for specific brands such The Ritz-Carlton. This role functions much like an in-house Social Media Manager, turning strategies and plans into actionable, daily execution. Examples include helping form strategy and campaign plans, writing and scheduling social media posts, engaging with communities through comments and messages, and activating influencer partnerships. Additionally, you will serve as a key conduit between the on-the-ground social and digital execution and the broader strategic and leadership teams, ensuring seamless communication and alignment.

Key Responsibilities:

Client Communication: Maintain daily direct communication with clients to ensure alignment, addressing any questions or needs promptly, and participate in client-facing meetings to align on goals, present updates, and brainstorm creative solutions.

Team and Client Coordination: Keep internal teams and clients on the same page with regular updates, ensuring seamless collaboration as priorities and strategies evolve.

Social Media Strategy & Execution: Develop and implement social media strategies tailored to client goals, brand identity, and audience preferences, ensuring campaigns resonate with target audiences.

Content Planning and Execution: Create and manage detailed content calendars and write the majority of copy for social posts, maintaining consistency in posting, messaging, and seasonal or event-based content.

Community Engagement: Monitor and respond to social conversations, engage with audiences, and foster brand loyalty through thoughtful and timely interactions.

Social Listening: Leverage tools to monitor industry trends, competitor activity, and brand sentiment, identifying opportunities for brand advocacy, PR, or crisis management.

Analytics and Reporting: Gather data and create client reports using tools like PowerPoint to highlight campaign successes and provide actionable insights.

Adaptability: Respond quickly to on-the-fly requests from clients or internal teams, demonstrating flexibility and problem-solving skills.

Insights and Optimization: Analyze market trends, competitor activity, and audience insights to continuously innovate new plans, while refining and optimizing strategies for greater impact.

Required Skills & Qualifications:

Experience: 3-5 years of experience in social media marketing, with bonus points for broader digital marketing expertise.

Remote Location: Though we are a fully remote company, we require team members to live in one of the following states: NY, CA, MA, OR, TX, GA, FL, MO, AZ, or NC

Exceptional Writing Skills: A dynamic and versatile writer with the ability to craft compelling, on-brand copy for various social media platforms. You should excel at Instagram captions, engaging comments, and other forms of modern social media communication. You’ll take direction from our lead copywriter, master the client’s brand voice, and write content that resonates with luxury audiences.

Technical Expertise: Proficiency in all major social media platforms (e.g., Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube) and fluency with tools such as Microsoft Office, Keynote, Google Apps, and social analytics platforms like Sprinklr.

Social Media Passion: A genuine passion for social media, demonstrated by a deep personal engagement with trends, influencers, and the brands you follow. You’re the type of person who’s always exploring the latest platform updates and trends.

Luxury and Travel Enthusiasm: A strong interest in luxury and travel industries, with a love for high-end brands in fashion, auto, and hospitality.

Creative Thinker: Exceptional creativity with the ability to craft innovative ideas and content that resonate with luxury audiences.

Strong Communicator: Outstanding verbal communication skills to complement your writing expertise, with the ability to articulate ideas effectively to clients and teams.

Organized and Detail-Oriented: Strong organizational skills, with a focus on managing multiple priorities, meeting deadlines, and maintaining a high level of attention to detail.

Proactive and Adaptable: A self-starter who thrives in a fast-paced environment, responding quickly to new challenges and opportunities.

Team Player: Collaborative by nature, with a positive attitude and a desire to contribute to the success of the broader team.

Working Hours: Ability to work in US East Coast hours to align with the Client’s working hours.

Compensation, Benefits, & Perks:

Competitive Compensation: Depending on location and experience, $70,000-$80,000 annual salary in addition to potential for individual and team-based bonuses.

Remote Freedom: Enjoy the autonomy and flexibility of working from anywhere, with no commutes and complete control over your work environment.

World-Class Clients: Work with fantastic, world-class brands that lead their markets.

Flexible PTO: Take the time you need with unlimited paid time off, in addition to 11 company holidays.

Comprehensive Benefits: Access a full range of benefits, including health, dental, and a 401(k) plan, to support your well-being and future.

Empowered Work Culture: Join a team that values independence, innovation, and collaboration, where your expertise is trusted, and your contributions are celebrated, all within an agency that is one of the fastest-growing companies in the USA.

Salary

• $70,000 - $80,000