Marketing Manager

Position Summary

The Marketing Manager is responsible for developing and executing marketing, advertising, promotional, community relations, and customer engagement initiatives that drive brand awareness, customer acquisition, retention, and revenue growth across all company locations.

This role serves as the primary marketing leader for the organization and partners closely with Operations to ensure marketing strategies support business objectives and enhance customer experience. The Marketing Manager oversees integrated marketing campaigns, social media, digital and traditional advertising, community relations, fundraising initiatives, special events, promotional programs, and brand management.

Essential FunctionsMarketing Strategy & Brand Leadership

• Develop and execute annual marketing, advertising, and communications plans aligned with company growth objectives.


• Maintain and strengthen the company’s brand identity, messaging, and market presence.


• Analyze customer behavior, market trends, competitive activity, and business performance to identify growth opportunities.


• Manage marketing budgets and evaluate return on investment for campaigns and initiatives.


• Collaborate with leadership to develop strategic marketing priorities and recommendations.

Campaigns, Advertising & Content Development

• Plan, develop, and execute integrated marketing campaigns across digital, social media, email, text, traditional media, and in-store channels.


• Create and oversee all marketing content and creative assets, including advertisements, promotional materials, signage, website content, social media content, press releases, and customer communications.


• Manage relationships with agencies, media partners, vendors, and marketing service providers.


• Ensure all marketing materials align with brand standards and deliver consistent customer experience.


• Track campaign performance and make data-driven recommendations for improvement.

Social Media & Digital Marketing

• Lead the company’s social media strategy, content planning, and platform management.


• Develop engaging content that increases brand awareness, customer engagement, and traffic to company locations.


• Manage website content, online reputation, digital advertising, email marketing, and text marketing initiatives.


• Monitor and report on digital marketing performance, customer engagement, and key performance indicators.

Community Relations, Events & Fundraising

• Develop and manage the company’s community relations strategy.


• Build and maintain relationships with schools, nonprofits, chambers of commerce, community organizations, and local businesses.


• Plan, coordinate, and execute community events, sponsorships, fundraising campaigns, grand openings, customer appreciation events, and promotional activations.


• Identify partnership opportunities that enhance brand visibility, customer acquisition, and community engagement.


• Represent the company at networking events and community functions.

Cross-Functional Leadership

• Partner closely with Operations and site leadership to support local marketing initiatives and promotional programs.


• Communicate upcoming campaigns, events, and promotions to ensure successful execution.


• Gather customer and operational feedback to identify opportunities for continuous improvement.


• Maintain marketing calendars, reporting tools, and project timelines to ensure initiatives are delivered on schedule.

QualificationsRequired

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.


• Minimum of 5 years of experience leading integrated marketing campaigns, promotions, community relations, and media relations, preferably within a retail, multi-unit, hospitality, or consumer-facing environment.


• Demonstrated experience developing and executing multi-channel marketing strategies.


• Experience planning and managing events, sponsorships, and fundraising initiatives.


• Strong project management, organizational, and budget management skills.


• Excellent written, verbal, presentation, and interpersonal communication skills.


• Ability to manage multiple priorities in a fast-paced environment.


• Proficiency with Microsoft Office, Adobe Cloud, and digital marketing platforms.

Prefered

• Experience in retail, franchise, hospitality, automotive services, or multi-location operations.


• Experience with CRM, email marketing, social media management, and marketing analytics platforms.


• Graphic design, content creation, photography, or video production experience.


• Strong storytelling and content development skills.

Physical & Work Environment Requirements

• Stand and walk for extended periods (up to 8 hours per shift)


• Frequently bend, stoop, kneel, and reach


• Frequently use hands and arms


• Occasionally lift and move items up to 50 pounds


• Work outdoors in varying weather conditions


• Exposure to water, cleaning agents, and operational equipment

Reasonable accommodations may be made in accordance with applicable law.

This job description is not intended to create a contract of employment and may be modified at any time.