What are the responsibilities and job description for the Search Engine Optimization Specialist position at 7-Eleven?
Job Title: SEO and AEO- Need local to Texas on W2
Location : Irving, TX (Onsite as required)
6 Months
Need 8 Years of experience.
Required Qualifications
Key Responsibilities:
Search Experience Strategy: Define and execute enterprise‑level search strategies that support SEO and AEO, ensuring content is discoverable, understandable, and authoritative across engines and AI‑powered answer surfaces.
Intent & Journey Mapping: Analyze user intent and behaviors across the search journey, aligning search experiences to awareness, consideration, and conversion stages.
Information Architecture for Search: Partner with UX and content teams to influence site structure, taxonomy, internal linking, and metadata strategies.
AEO & AI Search Optimization: Optimize content for featured snippets, rich results, voice search, and generative AI responses.
Content & Keyword Strategy: Lead keyword, topic, and entity research to inform content planning and optimization.
Cross‑Functional Collaboration: Work closely with UX designers, product managers, developers, and content strategists.
Measurement & Optimization: Define success metrics, analyze performance data, and continuously optimize search experiences.
Enterprise Enablement: Create frameworks, standards, and governance models to scale search excellence.
“Must Have” Specific knowledge and skills