Manager, Consumer Insights

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.

Job Summary

We are seeking a Customer Insights Manager to join the Customer Insights team. This role is part of a market research strategic team whose mission is to embed customer thinking into everything we do. You will be responsible for defining, developing and implementing quantitative and qualitative research methodology and strategy. You will manage the execution of research projects across our family of brands (Slurpee, Big Bite, Big Gulp, Stripes, etc.) and across our different channels.

You thrive at working in a fast paced retail environment and thrive at utilizing market research to develop unique customer insights. You are good at influencing stakeholders across marketing, merchandising, operations, finance, and loyalty teams. This is a great opportunity for someone who can think strategically but also dive deep into data to identify untapped opportunities.

Key Duties And Responsibilities

• Design, execute and lead all aspects of primary (both qualitative and quantitative) research studies leveraging best-in-class tools, such as Alida, Qualtrics, Alchemer, Google Analytics, Medallia and more.
• Partner with internal stakeholders to work through unique business questions to gain an understanding of their needs and identify how customer data can help guide their business decisions.
• Problem solving across multiple dimensions (ex: Shopper behavior decomposition, Brand and Innovation testing) and creating a compelling story telling to influence Senior Leaders in Marketing and across the 7-Eleven organization.
• Design Customer research frameworks and synthesize data and analysis (e.g., A/B testing) to generate actionable insights to inform Business Strategy.
• Ensure data accuracy, aligning data sets to stakeholders’ objectives for reporting and analysis.
• Review large data sets from various sources to identify relevant and actionable information.
• Keep research project pipeline up to date and ensure deadlines are met.
  
  

Education And Experience

EDUCATION: Bachelors / 4 yr degree

YEARS OF EXPERIENCE: 5 yrs

Specific Knowledge And Skills

• Bachelor’s degree in business administration, marketing, finance, statistics, economics, or related field.
• 5 years experience in Customer Insights with expert knowledge in qualitative and quantitative methods.
• Demonstrated hands-on experience independently designing and conducting qualitative and quantitative research.
• Proficiency in Microsoft Excel, Word, and PowerPoint required.
• Proficiency with manipulating large datasets, data analysis (Tableau, Power BI, Databricks, SQL, python) is a plus.
• Statistical analysis & hypothesis testing (A/B testing, regression, segmentation) is a plus.
• Experience with Customer Feedback Management Platforms such as Qualtrics, Alida, Medallia, InMoment, Clarabridge preferred.
• Strong storytelling skills, especially as it relates to presenting information and research in a concise and helpful manner.
• Highly organized and strong attention to detail. Able to handle multiple projects simultaneously.
• Curious self-starter who enjoys digging into data.
• Excellent oral and written communication skills; ability to lead presentations with executives.
• Ability to solve problems both independently and as part of a team through a structured approach.
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor.
  
  

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.

For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.