What are the responsibilities and job description for the Brand Manager position at 7 Brew Coffee?
WHO IS 7 BREW...
7 Brew is a rapidly expanding drive-thru beverage experience with over 600 locations across 38 states in the U.S. We are one of the fastest-growing QSR brands in the country.
We’re passionate about crafting delicious, unique beverages while delivering a fast, friendly customer experience. We believe in creating a vibrant, energetic work environment where team members can grow, thrive, and have fun.
Our mission is simple: Cultivate Kindness, one tasty drink at a time.
WHAT’S BREWING IN THIS ROLE...
The Brand Manager will help shape the future of 7 Brew by driving the strategy, storytelling, and go-to-market execution behind some of the most exciting products, promotions, and cultural moments in QSR. This role sits at the intersection of creativity, consumer insight, and operational excellence — bringing bold ideas to life while ensuring every campaign stays true to our energetic, kind, and fan-loved brand.
You’ll be part strategist, part storyteller, part conductor — connecting the dots across creative, digital, operations, loyalty, and field teams to ensure our brand shows up with consistency and impact. From product launches to national campaigns to in-store experiences, you’ll help bring 7 Brew’s spirit to life across every touchpoint.
The ideal candidate thrives in fast-paced environments, loves understanding what makes consumers tick, and is energized by making things happen across a quickly growing brand.
THE FLAVOR YOU ADD...
Brand Strategy & Planning
- Support the development and evolution of 7 Brew’s brand strategy, positioning, and messaging
- Build integrated brand and promotional calendars that bring exciting moments to life throughout the year
- Translate consumer insights, market trends, and performance data into actionable strategies
Campaign Development & Execution
- Lead cross-functional campaign planning for product launches, seasonal promotions, and brand moments
- Partner closely with Creative and Digital teams to bring campaigns to life across social, email, web, in-store, paid media, and the drive-thru experience
- Develop clear, insight-driven briefs that inspire breakthrough creative
Product & Innovation Marketing
- Collaborate with Product and Operations on new beverage launches and menu innovation
- Assist in naming, positioning, and storytelling around new items
- Support testing and learning for new product concepts
Cross-Functional Collaboration
- Work alongside Operations, Field Marketing, and Retail teams to ensure brand consistency across all touchpoints
- Partner with Loyalty and CRM teams to amplify campaigns and deepen guest engagement
- Coordinate with external agencies, production partners, and vendors as needed
Insights, Performance & Optimization
- Monitor brand health, consumer sentiment, and competitive landscape
- Analyze campaign results and share insights to inform ongoing optimization
- Track KPIs for brand, digital, and promotional performance
Brand Stewardship
- Serve as a champion for the 7 Brew brand voice, personality, and creative standards
- Ensure every piece of communication reflects our culture of kindness, energy, and fun
- Help evolve brand guidelines and internal playbooks as the brand grows
MUST-HAVE INGREDIENTS...
Experience & Expertise
- 3–6 years of experience in brand management, consumer marketing, QSR/retail marketing, or CPG brand roles
- Proven experience defining or supporting brand strategy, campaign development, or product marketing
- Strong understanding of integrated marketing: digital, social, in-store, and brand activation
- Experience managing cross-functional projects in fast-paced, high-growth environments
Skills & Attributes
- A mix of strategic thinker doer — comfortable zooming out to big ideas and zooming in on execution details
- Consumer-obsessed with a passion for uncovering insights that drive brand love
- Highly collaborative, communicative, and energized by working across teams
- Organized, agile, and comfortable managing multiple projects and deadlines
- Strong presentation, storytelling, and brief-writing skills
- High-energy, curious, creative, and always looking for ways to elevate the brand
Additional Requirements
- Experience in QSR, beverage, retail, hospitality, or consumer lifestyle brands preferred
- Familiarity with campaign tracking, analytics platforms, or consumer research tools a plus
- Ability to relocate to NW Arkansas and travel as needed