Data Analyst, Digital & Performance

We are seeking a Data Analyst to join 5W’s growing Digital team. This role will support measurement, reporting, and performance analysis across PR, influencer, social, and paid media programs. The Analyst will play a critical role in helping translate data into actionable insights, enabling smarter decision-making across client work and internal strategy.

This is an execution-focused role with exposure to multiple disciplines, ideal for someone who is analytically strong, detail-oriented, and eager to grow within an integrated communications environment.

Here’s What You’ll Be Doing

Performance Measurement & Reporting

• Support development and maintenance of reporting frameworks across PR, influencer, social, and paid programs
• Build and manage recurring reports (weekly, monthly, campaign wrap-ups) with clear, client-ready insights
• Ensure data accuracy, consistency, and integrity across platforms and dashboards
• Assist in tracking KPIs tied to awareness, engagement, traffic, conversion, and revenue impact
  
  

Data Analysis & Insight Generation

• Analyze campaign performance and identify trends, patterns, and optimization opportunities
• Translate complex data into clear, actionable insights for internal teams and clients
• Support testing frameworks (A/B testing, creative testing, audience segmentation) and analyze results
• Identify opportunities to improve efficiency, performance, and ROI across channels
  
  

Dashboarding & Tools

• Help build and maintain dashboards (e.g., Looker, Tableau, GA4, platform-native tools)
• Aggregate data from multiple sources (social, influencer platforms, paid media, web analytics) into cohesive views
• Assist in evolving how the agency visualizes and communicates performance
  
  

Cross-Functional Support

• Partner with PR, influencer, social, and paid teams to ensure measurement is aligned to program goals
• Support new business efforts by contributing data, benchmarks, and performance narratives
• Help educate teams on metrics, reporting best practices, and performance interpretation
  
  

Operational Excellence

• Maintain organized data systems and documentation
• Stay current on analytics tools, platform updates, and measurement trends
• Support ad hoc analysis requests as needed
  
  

Here’s What You Have

• 2–4 years of experience in analytics, digital marketing, or a related field (agency experience a plus)
• Strong analytical skills with the ability to interpret and synthesize data
• Experience with tools such as Google Analytics (GA4), Excel/Google Sheets, and/or BI tools (Tableau, Looker, etc.)
• Familiarity with social, influencer, and paid media metrics
• Detail-oriented with strong organizational skills
• Ability to communicate data clearly to non-technical audiences
• Eagerness to learn and grow within a fast-paced agency environment
  
  

Why You’ll Love Working Here

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through “5W University” and development initiatives
• Student Loan Reimbursement
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations