New Business Analyst II 4P/652

 New Business Analyst II

Location: Atlanta Hybrid 
Contract- 3 Years
Client- Southern Company 

Position Overview

We are seeking a results-driven New Business Analyst II with 5–10 years of experience to identify, evaluate, and pursue strategic growth opportunities.

This role focuses on market research, financial analysis, client engagement, and cross-functional collaboration to expand market presence and drive revenue growth. The ideal candidate has a strong business acumen, analytical mindset, and a proven track record in business development or strategic consulting.

Key Responsibilities

Market Research & Competitive Analysis

• Conduct in-depth market research to identify:
  • New business opportunities
  • Industry trends
  • Competitive positioning
• Analyze market data to support strategic decisions.

Strategic Planning

• Develop and execute strategic growth initiatives.
• Identify new revenue streams and expansion opportunities.
• Support long-term business planning and roadmap development.

Client & Partner Engagement

• Cultivate and maintain strong relationships with existing clients.
• Identify and engage potential clients, partners, and stakeholders.
• Represent the organization in discussions and negotiations.

Business Development & Lead Generation

• Identify and evaluate new business prospects, partnerships, and potential collaborations.
• Generate leads through networking, prospecting, and outreach initiatives.
• Explore M&A opportunities when applicable.

Proposal & Presentation Development

• Prepare compelling proposals, presentations, and pitch materials.
• Present strategic recommendations to leadership and external stakeholders.

Financial & Risk Analysis

• Conduct financial analysis to assess profitability and ROI of new initiatives.
• Evaluate risk and business impact of potential ventures.

Negotiation & Contracting

• Negotiate contracts and partnership agreements.
• Ensure mutually beneficial terms and strategic alignment.

Project & Initiative Management

• Oversee implementation of approved business initiatives.
• Coordinate cross-functional teams to ensure successful launch and execution.

Reporting & Performance Tracking

• Track key metrics related to business development efforts.
• Provide reporting and recommendations to leadership.

Required Qualifications

• Bachelor’s degree in:
  • Business
  • Marketing
  • Finance
  • Related field
• 5–10 years of experience in:
  • Business development
  • Strategic consulting
  • Growth strategy roles
• Proven track record of identifying and closing new business opportunities.
• Strong financial analysis and business modeling skills.
• Excellent communication, presentation, and negotiation abilities.
• Experience using CRM and market research tools.

Preferred Qualifications

• MBA or advanced degree.
• Experience in regulated or enterprise environments.
• Experience supporting mergers and acquisitions initiatives.
• Familiarity with enterprise-level sales cycles.

Core Competencies

• Strategic thinking
• Analytical problem-solving
• Relationship building
• Financial acumen
• Negotiation expertise
• Results-driven mindset
• Strong executive communication

Impact of the Role

The New Business Analyst II plays a critical role in driving revenue growth, expanding market presence, and shaping strategic direction. This role directly influences organizational success through data-driven opportunity identification and execution excellence.