Senior Brand Marketing Manager- Retail (US)

Location: Greater Boston Area; Monday-Thursday in office required

Senior Brand Marketing Manager- Retail (US)

As we continue to elevate our presence at retail and drive stronger, more consistent brand execution across key channels, we are searching for a senior marketing manager focused specifically on retail marketing and execution for the U.S. territory.

The ideal candidate has a track record of proven executional excellence, successful partner collaboration, and retail activation. This person will own our wholesale retail marketing strategy, with an emphasis on partners such as Lids, DSG, & Rally House, as well as help lead the brand experience across our Lifestyle U.S. business and channel.

Reporting to the VP of Marketing, you will join a passionate team at a company built on authenticity, heritage and innovation. We move fast, think big, and are looking for someone who is excited to grow with us.

Key Responsibilities:

Wholesale Retail Marketing

• Lead retail marketing strategy and execution for our primary U.S. wholesale partners.
• Build and manage the seasonal marketing calendar in alignment with Sales, Creative, and Product.
• Deliver retail-focused storytelling and asset development across in-store signage, displays, digital banners, and partner co-marketing.
• Serve as the primary day-to-day contact for our wholesale partners, owning campaign development, coordination and asset delivery.
• Collaborate with Sales and Planning to analyze campaign performance and retail sell-through, using insights to improve future activations.
• Support secondary wholesale accounts with strategic marketing guidance and asset support as needed.

Lifestyle Retail Marketing (US)

• Own the retail marketing and brand execution for our Lifestyle U.S. channel, which includes fashion-forward and specialty retailers.
• Develop marketing plans by account to ensure elevated, brand-right executions that reflect the unique tone and consumer of each door.
• Brief-In with Creative to adapt campaign assets for boutique environments, focusing on storytelling, newness, and product highlight.
• Identify key moments for account-specific retail activations, brand takeovers, or limited drops in collaboration with Sales and Product.

Key Success Measures:

• Strong seasonal marketing alignment and delivery for Lids with improved execution quality and timeliness.
• Increased presence and consistency of ‘47’s brand voice and visual identity at retail.
• Elevated storytelling and activation across the Lifestyle channel, driving perception and relevance with key tastemaker accounts.
• Strong cross-functional collaboration with Sales, Creative, Product, and Planning.

Qualifications:

• 10 years or retail marketing experience
• Proven track record of building brand retail marketing strategy and execution in a collaborative fashion.
• Experience managing multiple wholesale and agency partners.
• Highly organized with attention to detail.
• Excellent communication skills.
• Proactive, collaborative, and communicative, and the ability to thrive in a fast-paced entrepreneurial environment.