Manager – Marketing Events

Location: Greater Boston Area; Monday-Thursday in office required

Manager – Marketing Events

As we continue to evolve our consumer-facing brand presence to drive stronger, more consistent, elevated brand execution across key channels, we are searching for a Brand Marketing Manager focused specifically on the creation and execution of ’47-owned events.

This person will own our brand event strategy and delivery, with a focus on how ’47 shows up in a best-in-class brand-forward and experiential fashion. The ideal candidate has a track record of proven event creative development and follow through, successful partner management and collaboration, and executional excellence.

Reporting to the VP of Marketing, you will join a passionate team at a company built on authenticity, heritage and innovation. We move fast, think big, and are looking for someone who is excited to grow with us.

Key Responsibilities:

Sports

• Lead event strategy and execution for primary sports moments on the marketing calendar, including NFL SuperBowl, NBA All-Star, MLB All-Star, select NASCAR events, and more.
• Manage process directly with key league counterparts to develop and lead process for event execution at primary sports moments.
• Work cross-functionally with key stakeholders at ’47 across marketing, design, product, and partnerships to develop holistic event execution.
• Brief and lead outside agency partners when applicable.
• Own event budget planning and management.

Owned

• Lead event strategy and execution for select brand moments on the marketing calendar.
• Work cross-functionally with key stakeholders at ’47 across marketing, design, product, and partnerships to develop holistic event execution.
• Brief and lead outside agency partners when applicable.
• Own event budget planning and management.

B2B

• Lead execution for select B2B moments on the annual calendar, such as league summits and tradeshows.
• Manage all storage and shipping-related issues.

Qualifications:

• Bachelor’s degree
• 7 years in Event/Trade Marketing
• Proven track record in event management, leading process from end to end.
• Experience managing events and/or creative agencies.
• Strong writing and communication skills
• Excellent time management/project skills
• Comfortable and confident in making effective decisions in a timely manner
• Goal oriented: ability to stay focused on creating winning results
• Ability to communicate results to team and management and to thrive in a fast-paced environment.
• A self-starter able to work independently, leading and managing multiple projects simultaneously.

About ’47

’47 is a premium sports lifestyle brand founded in 1947, rooted in family values, craftsmanship, and a passion for sports culture. Known for iconic headwear and apparel, ’47 partners with the NFL, MLB, NBA, NHL, and more than 900 collegiate programs. Our products blend sport, style, and authenticity, making us a leader in fan gear and lifestyle fashion.

At ’47, we celebrate creativity, teamwork, and a relentless drive for innovation. We are committed to delivering the highest-quality products to our consumers while fostering a culture where employees can thrive, grow, and make a meaningful impact.