What are the responsibilities and job description for the Brand Marketing Manager position at 3Z Brands?
Brooklyn Bedding is seeking a Brand Content Manager to strengthen our growing Creative and Brand team. This highly content‑driven role supports the development, execution, and optimization of brand storytelling across multiple channels. You’ll collaborate closely with Creative, Marketing, Brand, Operations, Digital, Engineering, Retail Management, and Wholesale teams to ensure our content is consistent, compelling, and aligned with brand objectives.
You will support Brooklyn Bedding as well as our family of niche brands, which include Plank, Titan, RV Mattress, Dreamfoam Bedding, and Mattress Topper, helping each communicate its unique value through audience‑focused, high-impact content.
Responsibilities:
Content Creation & Copywriting
- Write clear, conversion‑focused Email copy for campaigns and automated flows
- Develop compelling ad copy for paid media channels
- Create engaging product descriptions for PDPs that highlight key features and drive engagement
- Assist with editorial content, articles, and blog posts
- Leverage SEO AI tools to optimize keyword rankings
Social Media & Community Management
- Manage social media planning, content scheduling, and posting
- Support organic Reddit content and engagement
Influencer & Ambassador Program Support
- Coordinator product orders for influencer partnerships
- Manage Social Snowball ambassador program activities
- Create promo codes and landing pages for influencer campaigns
Platform & Tool Management
- Monitor and manage customer review platforms
- Oversee cookies platform management
- Administer referral program logistics
- Perform routine data maintenance and cleanup
Requirements:
- Bachelor's degree in Literature, Journalism, Marketing, Communications, or related field
- 5 years professional marketing experience
- Exceptional writing, editing, and research skills
- Experience in social media and/or content marketing proficiency in Microsoft Word and standard content tools
- Strong organizational and time-management skills with the ability to meet deadlines independently and collaboratively
- Ability to manage recurring weekly tasks with consistency and accuracy
- Willingness to travel occasionally
Nice-to-Haves:
- Experience working with content management systems (CMS)
- Knowledge of SEO best practices and analytics tools
- Familiarity with influencer or ambassador platforms
Perks:
- Brand new state-of-the-art manufacturing facility
- On-site gym with Peloton bikes, showers, etc.
- Affordable hot lunches every day at on-site café
- Social events, including happy hours and team activities
- A free mattress Friends & Family discount on certain brands
- Hybrid office (after 90 days)
Compensation and Benefits:
- Competitive salary commensurate with experience
- Comprehensive medical, dental, and vision insurance
- 401(k) program with company match
- Employee referral program and bonus
- Professional development resources and opportunities
About Brooklyn Bedding:
Brooklyn Bedding is a part of 3Z Brands (3Z) is a direct-to-consumer brand portfolio, wholesaler, vertically-integrated manufacturer, and retailer of award-winning sleep products. Unlike most competitors in the space, 3Z Brands is both a manufacturer and retailer, giving it a unique advantage and a multi-faceted revenue model. With new strategic initiatives in place, 3Z Brands is poised for hyper-growth in the coming years and is looking to build out an exceptional team to make that happen. Our core values, care, commitment, and curiosity, guide everything we do. We are committed to fostering an inclusive and supportive workplace where all team members feel valued and respected.