Vice President of Sales - Insurance Services

Overview

The Sales Leader plays a pivotal role in driving the company's growth and market expansion for Citizens Security Life Insurance Company. This individual is responsible for developing and executing a high-impact sales strategy that increases the number of policyholders, accelerates revenue growth, and expands the company’s footprint in existing and new Skilled Nursing facilities. A key part of this role involves building and leading a high-performing sales team, fostering a results-driven culture, and establishing scalable processes that support sustainable growth. The Sales Leader will also be tasked with identifying and evaluating strategic co-opetition partnerships and broker channels to extend distribution reach and capture greater market share. This includes analyzing potential partner ecosystems, negotiating collaboration terms, and ensuring alignment with overall business goals. Success in this role will be measured by revenue targets, policyholder growth, channel performance, and the ability to position the company as a market leader in its space.

Responsibilities

• Develop and execute a comprehensive sales strategy in collaboration with our provider partners that support ancillary service lines.
• Align sales initiatives with organizational goals to achieve growth targets and market penetration.
• Drive market expansion through strategic partnerships and targeted growth initiatives.
• Lead and inspire a high-performing sales organization.
• Build a national sales team to drive performance and accountability.
• Lead a team of licensed insurance sales agents.
• Foster a results-driven and collaborative sales culture.
• Expand CSLICO’s ancillary insurance product.
• Establish KPIs and sales metrics to track performance and optimize outcomes.
• Identify and pursue new business opportunities.
• Determine competitive SNF landscape.
• Drive growth through strong alliance partner and coopetition relationships.
• Determine what an ideal partnership entails.
• Cultivate relationships with key decision-makers.
• Drive expansion into new geographic markets.
• Design how we are going to sell insurance policies for other provider partners.
• Develop a pipeline of potential provider partners that provide ancillary medical services to patients living in SNFs that we will consider offering our insurance policies to.  
• Penetrate existing facilities in which our provider partners service participants.
• Foster long-term relationships with facilities and key stakeholders to ensure high satisfaction and retention.
• Represent CSLICO at industry events and with trade associations.
• Oversee CRM management, pipeline and forecasting.
• Ensure compliance with healthcare regulations and internal quality standards.
• Training and managing insurance sales agents using various channels (telephone, in-person, digital, etc.) to sell insurance policies.
• Ability to travel as needed (up to 50%).
• Actively supports and complies with all components of the compliance program, including, but not limited to, completion of training and reporting of suspected violations of law and Company policy.
• Maintains confidentiality of all information; abides with HIPAA and PHI guidelines at all times.
• To work remotely, it is expected you will have a reliable, nonpublic high-speed internet connection with sufficient bandwidth to participate in all work-related activities. Any interruptions in service should be immediately reported to your manager.
• Reacts positively to change and performs other duties as assigned.

Qualifications

• Bachelor’s degree in Business, Healthcare Administration, or a related field; Master’s degree preferred.
• 10 years of sales, leadership experience, preferably in healthcare, insurance and ancillary services.
• Demonstrated success in exceeding sales targets and scaling national sales teams.
• Proven track record of building and leading successful sales teams and delivering revenue growth.
• Deep understanding of the healthcare ecosystem (Medicare Advantage, LTC, SNFs, IPAs, ACOs, etc.).
• Deep commitment to enhancing the lives of seniors through improved healthcare access and quality.
• Exceptional negotiation, communication, and interpersonal skills.
• Highly self-motivated with the ability to work both independently and collaboratively.
• Excellent interpersonal, oral, and written communication skills.
• Strong organizational skills with attention to detail and accountability.
• Excellent customer service orientation with a proactive approach to problem-solving.
• Ability to work independently and with other team members.
• Excellent interpersonal, oral, and written communication skills.
• Must be detail oriented and self-motivated.
• Excellent customer service skills.
• Anticipate needs in a proactive manner to increase satisfaction.
• Take ownership of job responsibilities by initiating prompt and appropriate follow up and/or action to problems.

We will only employ those who are legally authorized to work in the United States. Any offer of employment is conditional upon the successful completion of a background investigation and drug screening.