Vice President Marketing

Overview

A privately held, physician-led health optimization platform with over a decade of clinical experience is scaling its next phase of growth. The organization delivers highly personalized, evidence-based care through advanced diagnostics, therapeutics, and a premium member experience.

Vice President, Marketing

(Hybrid; New York City)

This role will own the marketing function end-to-end, partnering closely with executive leadership to define and execute brand and growth strategy. The VP of Marketing will be responsible for building foundational marketing systems while driving near-term demand and long-term brand equity.

Key Responsibilities:

Brand & Positioning

• Define and scale a credible, premium brand in the health optimization and longevity space
• Establish clear positioning that balances clinical authority with modern consumer appeal
• Develop consistent messaging and storytelling across all touchpoints

Growth & Acquisition

• Design and execute full-funnel marketing strategies across awareness, acquisition, retention, and referral
• Own paid and organic channels, CRM/lifecycle, SEO, and performance analytics
• Test and scale acquisition channels while managing CAC, LTV, and retention metrics

Content, PR & Partnerships

• Build a content and thought-leadership engine that strengthens authority and trust
• Develop selective partnerships and ambassador relationships aligned with the brand
• Oversee creation of high-quality digital and experiential assets

Experiential & Community

• Lead select activations, events, and partnerships that deepen engagement and loyalty
• Support community-building initiatives that reinforce long-term member relationships

Leadership & Infrastructure

• Hire and manage a lean, high-performing marketing team
• Partner cross-functionally with clinical, operations, and product leaders
• Build scalable marketing infrastructure, tools, and reporting

Candidate Profile

• 10–15 years of marketing experience, including senior leadership roles in consumer health, wellness, healthcare, or premium consumer brands
• Proven ability to build and scale both brand and performance marketing functions
• Comfortable operating in high-accountability, growth-oriented environments
• Strong strategic and creative instincts paired with analytical rigor
• Deep experience across paid media, organic growth, CRM, partnerships, and measurement
• Track record of managing budgets, KPIs, and ROI
• Collaborative, execution-oriented, and highly adaptable
• Personally aligned with a mission centered on long-term health and performance