What are the responsibilities and job description for the Product Marketing Manager position at 2K?
Who We Are
At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.
Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.
But what truly powers 2K is our people.
We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work
The Opportunity
The Product Marketing Manager will lead global marketing efforts as part of a team bringing premium quality free-to-play mobile titles to market. The ideal candidate has a strong focus on delivering and executing innovative marketing strategies, mastering and analyzing key performance indicators to deliver on business goals, and leading communications and prioritization among a diverse set of cross-functional teams. If you thrive in an entrepreneurial and dynamic environment where you have every opportunity to make a meaningful impact on product and business growth, this is the job for you!
What You Will Do
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in Novato, CA at the start of employment is expected to be between $100,200 and $137,000 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.
Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.
But what truly powers 2K is our people.
We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work
The Opportunity
The Product Marketing Manager will lead global marketing efforts as part of a team bringing premium quality free-to-play mobile titles to market. The ideal candidate has a strong focus on delivering and executing innovative marketing strategies, mastering and analyzing key performance indicators to deliver on business goals, and leading communications and prioritization among a diverse set of cross-functional teams. If you thrive in an entrepreneurial and dynamic environment where you have every opportunity to make a meaningful impact on product and business growth, this is the job for you!
What You Will Do
- Marketing Campaign Strategy and Execution
- Lead marketing plan development and execution across paid,earned, shared, and owned channels supporting worldwide launches, content updates, and in-game promotions.
- Work closely with our Product team to understand the development roadmap, identify key selling points, and provide recommendations for marketing plans and support.
- Collaborate with Product, Data Science, UA, Partnerships, and Communication teams to deliver fully integrated marketing plans supporting the growth of the Mobile Sports portfolio.
- Drive the development of new promotional programs and help identify marketing best practices within and outside of the gaming industry to effectively promote our products.
- Conduct competitive marketing analyses to provide sound marketing recommendations
- Creative Positioning and Asset Development
- Define positioning, messaging, audience strategy, and supporting assets throughout the product’s lifecycle across all channels and campaigns.
- Own the development of all marketing-related content created in partnerships with internal and external creative resources -- test, learn, and iterate to improve creative performance.
- Collaborate with internal stakeholders to drive hypotheses and innovative media tactics that push the business forward.
- KPI Development and Mastery
- Identify, understand, and master key performance indicators of business goal success.
- Lead consistent funnel testing efforts to improve user acquisition efforts: A/B test creative, audience, channel, etc.
- Monitor budgets and performance across all campaigns and report on campaign performance to key stakeholders.
- Collaborate with Data Science and Product teams to measure the effectiveness of marketing campaigns and formulate recommendations to help drive long-term strategic planning.
- 5 years of product marketing experience with at least 2 years of marketing mobile free-to-play titles.
- Marketing & strategic analysis skills with an ability to map an understanding of business drivers.
- Ability to take ownership and responsibility for projects.
- Anticipates problems and then guides the teams as necessary.
- Rally partners and cross-functional teams to strive to achieve the desired business goals.
- Strong understanding of the full marketing mix.
- Ability to learn new markets/tech/trends quickly and adjust to changes in market dynamics and fast-paced landscapes.
- Innovative mindset and approach to try new things.
- Passionate about Gaming and Sports.
- Familiar with 2K IPs, including NBA and WWE among others.
- Experience working with developers and licensors.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in Novato, CA at the start of employment is expected to be between $100,200 and $137,000 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
Salary : $100,200 - $137,000