Client Development Associate

2B Consulting Co. | Janesville, WI area preferred | Part-Time | Flexible/Remote | Base Pay Commission | ~5–8 hrs/week to start

About 2B Consulting Co.

2B Consulting Co. is a boutique marketing and visibility agency that helps small businesses grow through authentic storytelling, strategic marketing, and meaningful brand connection.

We partner closely with entrepreneurs and purpose-driven businesses to build visibility, strengthen brand identity, and create sustainable marketing systems that support long-term growth.

Our work is rooted in relationship. We take the time to understand who our clients are, what they have built, and why it matters — and we create marketing that actually reflects that. We are not a high-volume agency. We are a small, intentional team that believes the best marketing starts with a genuine story.

As we grow, we are looking for someone who believes that too.

The Role

This is not a traditional sales position.

We are not looking for someone who runs through a list of leads, pitches a package, and moves on. We are looking for someone who is genuinely curious about people, naturally builds rapport, and understands that a small business owner's decision to trust someone with their marketing is not a small thing.

Your job is to find businesses that could benefit from what 2B offers, start a real conversation, learn about them, and when the time is right — connect them with Brittany for a strategy conversation.

You are not closing deals. You are opening doors. You are the first impression of a company that is built on relationships, and that matters.

2B's founder has an 85% close rate — not because of aggressive tactics, but because of trust, reputation, and genuine connection. Your job is to find the people who are ready to have that conversation and make sure they show up to it.

What You'll Do

Finding & Starting Conversations

• Identify local and regional businesses that could benefit from 2B's marketing services

• Reach out thoughtfully through phone, email, social media, networking, and community channels

• Follow up with leads coming through 2B's marketing funnels and campaigns

• Re-engage prospects who expressed interest but were not ready before

• Look for referral and partnership opportunities within the business community

• Attend local networking events when appropriate

• Look for opportunities rather than waiting for leads to land in your lap

Nurturing Relationships

Most people are not ready to buy the first time you connect. That is okay. A major part of this role is staying in touch, being helpful, and being patient.

• Follow up consistently — not because you have a quota, but because you genuinely want to help

• Nurture prospects who are interested but not ready yet

• Follow up after networking events, introductions, and strategy conversations

• Keep every interaction professional, warm, and human

• Know when to push gently and when to give someone space

Qualifying Leads for the Owner

Before a prospect gets to the Owner, you will make sure they are actually a good fit. You will learn to ask:

• What are they currently doing for marketing and what is not working?

• What are they trying to accomplish and by when?

• Which 2B services might be relevant to their situation?

• Are they the decision maker? Are they ready to invest? • Is there genuine alignment between what they need and what 2B does?

Your goal is not to sell them anything. Your goal is to figure out whether the Owner should spend 30 minutes with them — and to make sure they arrive at that conversation already understanding who 2B is and why it is different.

CRM & Pipeline Management

2B uses GoHighLevel (GHL) to manage leads and outreach.

You will be responsible for:

• Logging every conversation and follow-up in GHL

• Moving prospects through pipeline stages as relationships develop

• Monitoring automated nurture sequences and identifying leads that need a personal touch

• Creating follow-up tasks so nothing slips through

• Keeping lead data clean and up to date

Previous GoHighLevel experience is helpful but not required. Training will be provided.

What We're Looking For

This role is a fit if you are the kind of person who:

• Actually enjoys talking to people — not as a tactic, but because you are genuinely interested in them • Listens more than you talk

• Can walk into a networking event and leave with three real conversations

• Follows up because it feels wrong not to

• Is comfortable with a slower, relationship-first approach to building business

• Can explain what 2B does simply and in a way that feels natural, not scripted

• Understands that storytelling, authenticity, and connection are not soft concepts — they are strategy • Takes initiative — you see what needs to happen and you do it

• Is diplomatic — you can be direct without being aggressive

• Can work independently without needing constant direction

Experience in sales, business development, customer service, fundraising, recruiting, hospitality, or any role where building relationships was the core of the work is relevant. Formal sales experience is not required. The right instincts and the right values matter more.

This role is a strong fit for someone who is people-first, not numbers-first. If your idea of a great sales call is one where you actually learned something about the person on the other end — this might be the right place for you.

Compensation

This position starts at approximately 5–8 hours per week with hourly base pay plus commission.

Commission is 10–12% on revenue collected by 2B Consulting Co. — not on contracts signed. When a client you brought in pays, you earn. As you build your pipeline and close more qualified opportunities, your income grows with it.

Performance Targets

We will set clear, shared targets so you always know what success looks like. Initial targets will be established during onboarding and may include:

• Qualified prospects identified per month

• Strategy calls booked per month

• New clients acquired per quarter

• Revenue generated per quarter

We understand that relationship-based business development takes time to build. Targets will be realistic — but consistent effort and results are both expected.

Growth Opportunity

This role starts small and is designed to grow. As 2B adds clients and the pipeline matures, there will be opportunities to:

• Close standardized service packages independently

• Develop referral and partnership relationships on behalf of 2B

• Attend events and represent the brand in the community

• Take on more hours as the business grows

• Grow into a Business Development or Account Executive role

We are looking for someone who wants to help build something — not someone who needs everything already built before they can show up.

How to Apply

Send a brief introduction to apply@2bconsultingco.com answering, NOT using AI:

1. Why does this role interest you — and what draws you to working with a small, story-driven agency?
2. Tell us about a time you built a relationship that led to something — a client, a partnership, a sale, or an opportunity. What did that look like?
3. How comfortable are you reaching out cold to businesses you do not know?
4. What does good follow-up look like to you?
5. Are you comfortable with a compensation structure that includes performance-based commission?
6. What is your general weekly availability?

Tell us about you. Not just your experience — you. We are looking for someone whose personality, values, and way of working are genuinely a good match for a small, relationship-driven company.

apply@2bconsultingco.com

2B Consulting Co. | Janesville, Wisconsin Your story is your strategy.