What are the responsibilities and job description for the Social Media Content Creator position at 26 North Yachts?
26 North Yachts | Fort Lauderdale, FL | Full Time, On Site
26 North Yachts isn't just a yacht brokerage; we are a high-octane media machine building the definitive yacht lifestyle brand. Based in the yachting capital of the world, Fort Lauderdale, we have offices stretching from Naples to Newport, RI. We have a full-time, elite videographer capturing world-class yachts every single week, a CEO who is obsessed with content, and a footage library most creators would kill for. We don't need a "poster", we need an architect of explosive audience growth who wants to own the yachting niche globally.
Reporting initially to leadership as we build a broader marketing team, you hold the keys to our empire across Instagram, TikTok, YouTube, and beyond. This isn't about maintenance; it's about total market dominance. You have a wide creative latitude within the brand direction to turn 26 North Yachts into the #1 yachting media brand on the planet.
You will work hand-in-hand with our videographer, weaponizing raw cinematic footage into scroll-stopping short-form content. You aren't just following trends; you're setting them. You'll invent original formats, launch viral series, and tell the high-stakes stories of the yachting world. This is a pure growth role for a platform-native who treats the algorithm like a masterpiece.
Obsess Over the Vision. You aren't just managing accounts; you are scaling a movement. You own the growth metrics, followers, views, and engagement, and you have the autonomy to do whatever it takes to smash those targets within the 26 North brand.
Master the Edit. Take our world-class cinematic library and package it for maximum impact. You know why a hook fails at 2 seconds and how to make 1,000,000 people watch to the end. You turn raw luxury into digital gold.
Invent the Future. Create the "must-watch" yachting series of 2026. If it's never been done before in the marine industry, we want to see it. You have the resources; we need your imagination.
Run the daily rhythm. Posting cadence, community management, comment strategy, and trend monitoring. Show up every day like the account depends on it, because it does.
Read the data and adapt. Use retention curves, platform analytics, and AI tools to figure out what is working, kill what is not, and double down fast.
Build toward revenue. As the audience grows, help develop sponsorship, brand partnership, and monetization opportunities alongside Leadership.
- You have the receipts. You've built something massive from scratch. We care about your impact and your ability to move the needle, not your degree.
- You are platform native. You edit fast in tools like CapCut or Premiere, you understand what each platform rewards right now, and you adapt when the algorithm shifts.
- You are a hook writer. You know the first line and the first frame decide everything, and you obsess over both.
- You are AI fluent. You use AI daily for ideation, captioning, editing workflows, and analysis. If you are not, this is not your role.
- You are relentless. You see a world-class content library and your first thought is "how do I make this the biggest thing on the internet?"
Yachting or marine experience is not required. A great growth operator can learn boats. We cannot teach hunger.
- Unlimited high-end assets. A dedicated videographer feeding you cinematic yacht footage every single week along with your own creative input and sales team support.
- A culture and environment unlike any other co. in the yachting industry.
- Zero bureaucracy. Direct line to the CEO and creative control over the brand's digital voice.
- A real shot at building the dominant media brand in an amazing industry with a team behind you.
Send your resume and links to accounts or channels you have personally grown, with numbers, to careers@26northyachts.com. Tell us briefly what you would do with our footage in your first 30 days. Finalists will complete a paid test project: we hand you real footage, you show us what you can do with it.
This is a full time, on site position based in Fort Lauderdale, FL. Candidates must be authorized to work in the United States. This is not a remote position.