What are the responsibilities and job description for the Website Optimization Specialist position at 24 Seven Talent?
Job Description
Website Optimization Specialist
We are partnering with a B2B SaaS company to hire a Website Optimization Specialist to support their marketing and site experience team. This role is ideal for someone who enjoys building and launching marketing pages, collaborating across teams, and improving website performance through testing and analytics.
You will work closely with creative, marketing, and product teams to translate campaign ideas into live website experiences. The role is highly hands-on and focused on executing marketing web initiatives while helping improve conversion and user experience across a high-traffic site.
What You’ll Do
You’ll have the opportunity to work on a high-traffic marketing website that serves millions of visitors each month. This role offers strong visibility within the marketing organization and the ability to see your work directly impact customer acquisition and campaign performance.
Website Optimization Specialist
We are partnering with a B2B SaaS company to hire a Website Optimization Specialist to support their marketing and site experience team. This role is ideal for someone who enjoys building and launching marketing pages, collaborating across teams, and improving website performance through testing and analytics.
You will work closely with creative, marketing, and product teams to translate campaign ideas into live website experiences. The role is highly hands-on and focused on executing marketing web initiatives while helping improve conversion and user experience across a high-traffic site.
What You’ll Do
- Build, update, and publish marketing pages within a CMS environment
- Translate campaign concepts and creative direction into functional landing pages and site experiences
- Partner with designers, marketers, and developers to launch campaigns and site updates
- Manage the content workflow from build through stakeholder review to final deployment
- Ensure brand consistency and UX standards across the marketing website
- Support experimentation initiatives by implementing and monitoring A/B tests
- Analyze page performance using analytics and user behavior tools to identify optimization opportunities
- Contribute to ongoing improvements to site structure, performance, and user experience
- 3 years of experience working with marketing websites or content management systems
- Strong hands-on CMS experience (Contentful or similar platforms such as WordPress, Webflow, Drupal, etc.)
- Experience building landing pages or marketing site content for SaaS or B2B companies
- Familiarity with A/B testing and experimentation tools
- Experience reviewing site performance through analytics platforms (such as GA4) and user behavior tools (heatmaps, session recordings, etc.)
- Basic knowledge of HTML and CSS to troubleshoot or adjust page components
- Ability to collaborate with cross-functional teams including marketing, design, and engineering
- Strong organizational skills and ability to manage multiple site updates and campaigns simultaneously
- Experience working with headless CMS platforms
- Background supporting growth marketing or conversion optimization initiatives
- Familiarity with experimentation platforms and marketing analytics tools
You’ll have the opportunity to work on a high-traffic marketing website that serves millions of visitors each month. This role offers strong visibility within the marketing organization and the ability to see your work directly impact customer acquisition and campaign performance.