What are the responsibilities and job description for the Sr Manager Customer Lifecycle and Engagement position at 24 Seven Talent?
Job Description
Fast growing Beauty brand is seeking a Senior Manager, Customer Lifecycle & Experience to join their team!
About The Role
The Senior Manager, Customer Lifecycle & Experience will lead retention, repeat purchase, and customer lifetime value initiatives across the post-acquisition customer journey. This role oversees lifecycle strategy across email, SMS, loyalty, subscription, and customer service, with a focus on driving measurable revenue and retention impact.
This person will partner closely with Growth, Analytics, Finance, and Brand to improve customer engagement, optimize lifecycle performance, and support long-term customer value. Ideal candidates are hands-on, data-driven, and comfortable operating in a fast-paced, high-growth environment.
Key Responsibilities
Hybrid Work Schedule- 3 days in office
Competitive Benefits Package
Fast growing Beauty brand is seeking a Senior Manager, Customer Lifecycle & Experience to join their team!
About The Role
The Senior Manager, Customer Lifecycle & Experience will lead retention, repeat purchase, and customer lifetime value initiatives across the post-acquisition customer journey. This role oversees lifecycle strategy across email, SMS, loyalty, subscription, and customer service, with a focus on driving measurable revenue and retention impact.
This person will partner closely with Growth, Analytics, Finance, and Brand to improve customer engagement, optimize lifecycle performance, and support long-term customer value. Ideal candidates are hands-on, data-driven, and comfortable operating in a fast-paced, high-growth environment.
Key Responsibilities
- Manage customer lifecycle strategy across email, SMS, loyalty, subscription, and service touchpoints
- Drive retention, repeat rate, and customer lifetime value through testing and optimization
- Improve subscription performance, including churn reduction and retention offers
- Support loyalty strategy with a focus on engagement, participation, and ROI
- Partner with customer service to enhance the experience and align support with retention goals
- Track lifecycle KPIs and translate performance insights into action
- Align lifecycle initiatives with launches, promotions, and key business moments
- 5 years of experience in CRM, retention, or customer lifecycle marketing, ideally within DTC or subscription brands
- Experience driving retention, repeat purchase, and customer lifetime value
- Hands-on knowledge of platforms such as Klaviyo, Zendesk, Shopify, and related tools
- Strong analytical skills and comfort working with performance metrics
- Ability to manage multiple priorities in a lean, fast-moving environment
- Interest in beauty, wellness, or consumer subscription businesses preferred
Hybrid Work Schedule- 3 days in office
Competitive Benefits Package