Paid Media Specialist

We are looking for a Paid Media Specialist with hands on experience with Google Ads and Meta.

This will be full time and hybrid to Vista, CA.

This role is responsible for owning and scaling performance marketing across major paid channels for a digitally native, e‑commerce–focused brand. You will be directly accountable for revenue, new customer acquisition, and efficiency metrics by planning, executing, and continuously optimizing campaigns on Google and Meta platforms. The position blends analytical rigor with creative testing and close collaboration with cross-functional partners, with additional involvement in affiliate marketing and search-focused initiatives.

Key Responsibilities

• Platform Ownership: Lead day-to-day strategy and execution for paid campaigns in Google Ads (including Search, Shopping, and Performance Max) and Meta Ads (Facebook and Instagram) with a focus on profitable growth and new customer acquisition.
• Campaign Development: Build and maintain high-performing account structures, including keyword and audience frameworks, product feeds, creative variations, and bidding strategies tailored to e‑commerce objectives.
• Feed & Catalog Management: Oversee product data feeds in Google’s shopping ecosystem, ensuring accuracy, policy compliance, and alignment between product attributes and campaign strategy to maximize visibility and conversion potential.
• Performance Optimization: Regularly evaluate performance against KPIs such as CPA, ROAS, CTR, and conversion rate; make data-driven adjustments to bids, budgets, targeting, and creative to improve efficiency and scale.
• Budget Stewardship: Own forecasting, pacing, and allocation of media spend across platforms and campaigns, ensuring budgets are deployed efficiently and aligned to revenue targets.
• Testing & Experimentation: Design and run structured A/B and multivariate tests on messaging, imagery, audiences, landing experiences, and bidding approaches; synthesize learnings into clear next steps and best practices.
• Creative Partnership: Collaborate with design and content partners to brief in new assets, provide feedback grounded in performance data, and refine creative concepts that resonate with target audiences.
• Audience Strategy: Develop and refine segmentation, retargeting, and lookalike strategies across the funnel to increase conversion rates, reduce acquisition costs, and maximize lifetime value.
• Analytics & Reporting: Build and deliver concise, insight-driven reports that translate complex performance data into clear narratives, recommendations, and action plans for stakeholders.
• Paid & Organic Alignment: Apply knowledge of search behavior and SEO concepts to align paid keyword, content, and landing page strategies with broader acquisition goals.
• Program Management: Help oversee an affiliate portfolio within a performance marketing platform, monitoring publisher activity and ensuring partners support overall acquisition and revenue objectives.
• Offer & Placement Strategy: Review and recommend affiliate placements and commission structures, ensuring alignment with promotions running across paid channels and key seasonal periods.
• Channel Analysis: Assess performance by partner and network, identify areas for optimization, and propose tactical or strategic shifts around major campaigns and sales events.
• Cross-Channel Coordination: Ensure affiliate and paid media efforts are synchronized to prevent overlap, maintain consistent messaging, and maximize overall return on marketing investment.

Qualifications

• 3–5 years of hands-on experience managing Google Ads and Meta Ads for e‑commerce or direct-to-consumer brands, with direct ownership of performance outcomes.
• Documented success improving acquisition efficiency and revenue through systematic campaign optimization and testing.
• Strong analytical skills, including proficiency with GA4 and spreadsheets (Excel or Google Sheets) to query data, build reports, and uncover insights.
• Working understanding of SEO principles and how they intersect with paid search and content strategies.
• Exposure to affiliate marketing and partner program management tools is beneficial.
• Familiarity with full-funnel customer journeys, from awareness and acquisition through retention and reactivation.
• High attention to detail, with a strong focus on link accuracy, tracking parameters, tagging, and QA across campaigns.
• Collaborative communicator who is comfortable working across teams in a fast-moving environment.
• Self-directed, curious, and comfortable iterating quickly based on performance data.
• Bachelor’s degree in marketing, business, or a related discipline, or equivalent professional experience.
• Background in e‑commerce or direct-to-consumer marketing environments is strongly preferred.