Marketplace Content Lead

A fast-growing consumer brand is looking for a data-driven Marketplace Content Optimization Lead to own product detail page (PDP) excellence across major retailers, including Amazon, Walmart, and Target. This role is perfect for someone who lives at the intersection of content, analytics, and marketplace operations, and wants to directly impact traffic, conversion, and overall e-commerce growth.

You will be the go-to expert for marketplace content standards, building playbooks, testing frameworks, and cross-functional workflows that scale across a large catalog. If you’re passionate about turning insights into high-performing content that wins the digital shelf, this role is for you.

What you’ll do:

• Develop and maintain marketplace-specific content playbooks for Amazon, Walmart, and Target, covering titles, bullet points, descriptions, images, videos, and backend keywords.
• Define and enforce “retail-ready” PDP standards to ensure top-tier imagery, video assets, and enriched content modules.
• Lead A / enhanced content creation on Amazon and refine variation strategies to improve discoverability, consolidate reviews, and boost conversion.
• Enhance PDPs on Walmart and Target, tailoring content to each retailer’s best practices and policy requirements.
• Leverage tools such as Helium 10, Jungle Scout, Amazon Brand Analytics, and other marketplace analytics platforms to drive keyword strategy, competitive insights, and performance optimization.
• Design and run structured A/B and multivariate content tests, then scale winning approaches across the catalog.
• Manage content release calendars aligned with product launches, promotions, and inventory availability.
• Partner closely with Creative, Merchandising, Operations, and Retail Media teams to streamline workflows and ensure timely, high-quality content delivery.
• Establish governance and monitoring to keep content compliant with retailer policies and minimize listing defects and suppressions.
• Help connect content performance to business outcomes by informing dashboards and reporting around CVR, organic rank, ROAS, and TACOS.

What you bring:

• 3–5 years of hands-on marketplace content optimization experience, with deep expertise in Amazon; experience with Walmart and/or Target is strongly preferred.
• Proven success driving measurable improvements in organic ranking and conversion across large product catalogs.
• Advanced proficiency with marketplace research and analytics tools such as Helium 10, Jungle Scout, DataHawk, and Amazon Brand Analytics.
• Strong project management abilities, including managing content backlogs, SLAs, and communication across multiple stakeholders.
• Solid understanding of content compliance, variation management, and best practices for visual assets (imagery, infographics, video).
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.

Nice to have

• Experience with Product Information Management (PIM) or Digital Asset Management (DAM) systems.
• Basic image editing capabilities and familiarity with creative workflows.
• Exposure to international marketplace content strategies.

In this role, you’ll shape how products show up across some of the world’s biggest marketplaces, ensuring that content is not only on-brand and compliant, but also engineered for performance. If you’re ready to build and scale best-in-class marketplace content programs, we’d love to hear from you.