Digital Experience Coordinator (Hybrid NYC)

Job Description

DIGITAL EXPERIENCE COORDINATOR

Overview

The Digital Experience Coordinator will be responsible for executing, managing, and analyzing digital marketing channels across site marketing, site merchandising, email marketing, and customer experience channels (including print, loyalty, reviews, and third party vendors).

The ideal candidate is entrepreneurial, highly organized, detail oriented, self driven, and results oriented, with a strong bias for action and the ability to collaborate cross functionally to ensure seamless integration and synergy across all digital and marketing channels.

Responsibilities

• Maintain daily digital marketing calendars and marketing plans.
• Utilize reporting and analytics tools—including but not limited to Google Analytics, Excel, Shopify, and Klaviyo—to gain actionable insights and provide optimization recommendations, with a willingness to continuously learn and apply digital analytics in daily work.
• Execute tactical tasks such as product setup, site content setup, onsite merchandising, digital content briefing, copywriting, creative feedback management, and promo planning and setup.
• Assist in executing weekly, monthly, and quarterly reporting recaps across ecommerce and digital channels (e.g., TikTok Shop).
• Support management of day to day relationships with third party vendors.
• Assist in planning, expanding, and executing the ecommerce roadmap, including new vendor onboarding, site and email A/B testing, new site feature development, TikTok Shop growth, and development of exclusive collaborations or products.
• Manage relationships with web development partners, ensuring timelines and requirements are met and best practices followed across all onsite projects.
• Manage inventory, catalog maintenance, and SKU creation and organization for all digital channels.
• Provide ongoing reporting and optimization recommendations for digital experience channels.
• Work cross functionally with marketing, social, and brand teams to brainstorm, collaborate, and align initiatives.
• Participate in cross functional working sessions to ensure cohesive messaging, copy, creative, and execution across the digital ecosystem.
• Conduct competitive research reporting and monitor industry and CPG landscape shifts, translating insights into actionable recommendations.
  
  

Desired Skills And Experience

• Bachelor’s degree required; concentration in Marketing or Statistics a plus.
• Minimum of 2 years of experience in digital marketing (beauty or retail industry preferred).
• Demonstrated organization, attention to detail, and strong time management skills.
• Strong bias for action; self driven and able to work independently and take ownership.
• Copywriting experience and strong written communication skills required.
• Analytically savvy: comfortable learning and using digital analytics tools; experience with Google Analytics and similar platforms a plus.
• Strong analytical and creative skills, with the ability to summarize learnings, seek answers, and make recommendations from raw data.
• Experience with reporting suites such as Google Analytics and Adobe Analytics.
• Experience using Excel (VLOOKUP, pivot tables, etc.).
• Experience with Shopify and Klaviyo a plus.
• Collaborative and communicative: strong interpersonal skills with the ability to build trust and work across teams.
• Independent, organized, and motivated, with the ability to thrive in a fast paced environment.
• Passion for the beauty and CPG landscape is a plus.