What are the responsibilities and job description for the Media Manager, Programmatic position at 22squared?
As a Media Manager, you will report directly to an Associate Media Director on the account, and will be responsible for the programmatic strategy, account management, ideation and innovation of testing, team management, and overall performance of the account. You will work with a team in the creation and management of campaigns across multiple DSPs and managed service vendors.
Ideal candidates are passionate about the evolving world of digital marketing. Candidates should have a background and interest in emerging trends across marketing platforms and recognize the impact of digital marketing in an overall marketing strategy.
RESPONSIBILITIES
- Assist in deployment of our media programs and campaigns through media platforms: Google Ad Suite (DV360) and Trade Desk
- Provides day-to-day management of programmatic marketing campaigns
- Cross-references campaign activation plans against in-platform campaign setup
- Responsible for collecting, compiling, and aggregating weekly and/or monthly reporting
- Schedule, maintain, and monitor ad delivery to ensure successful deployment of ads.
- Work collaboratively with team members and management to develop and continuously refine QA processes that are systematic, efficient, effective and responsive to the changing needs within the team
- Work with a team to coordinate, monitor, execute and document all paid media buying activities
- Insures the highest level of stewardship and error-free execution while adhering to tight deadlines
- Stays up to date on all market/technology trends
- Ensures all media campaigns are executed flawlessly
QUALIFICATIONS
- Working knowledge of Digital Marketing Platforms: DV360, Trade Desk, Google Ads
- Minimum 1-2 years experience in activating paid campaigns
- Demonstrates success in managing process and QA in a high pressure environment
- Effective time management and organizational skills, as well as strong attention to detail
- Ability to communicate effectively to internal and external stakeholders
- Strong mathematical and analytical aptitude required
- Ability to manage projects, prioritize, and meet deadlines
- Excellent verbal and written communication skills; excels at working cross-functionally
- Is a self-starter and is resourceful in carrying out work assignments and following through
- Ability to learn new channels, platforms and internal businesses
- You’re excited at the idea of building the agency with new platforms, tools, ideas and opportunities
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