What are the responsibilities and job description for the Account Manager position at 22squared?
The Account Manager (AM) is responsible for leading small to medium-sized jobs for the assigned client and/or project. The position requires good communication skills and attention to detail, along with the ability to learn from the integrated team what constitutes smart strategy and good work. AMs should have a solid understanding of basic marketing tactics and the way an agency works. They should demonstrate a desire to understand their clients’ business and the agency’s profitability model.
RESPONSIBILITIES
- Responsible for mastering basic agency processes, developing positive client relationships and developing strong relationships with the integrated team
- Responsible for sharing relevant industry and competitive updates
- Lead internal communication and collaboration across departments
- Set expectations for each team member and project
- Establish clear deliverables and timelines to ensure team alignment
- Keep Project Management informed on project process and details
- Manage up to Supervisors to keep leadership informed on important client and internal team updates
- Demonstrate the ability to understand the client’s business to evaluate work based on strategy and objectives.
- Earn and maintain a positive relationship with junior members of the client team to further agency partnership and execute tactical work.
- Develop ability to think critically in the development of new work in order to prepare for client feedback or technical roadblocks.
- Master basics of agency and client processes within day-to-day workflow.
- Act as financial stewards by managing media, production, out-of-scope project and service fee budgets and billing.
- Support team in execution and strategy of integrated creative campaigns across all touchpoints, including Display, OOH, Broadcast, Social, Search, Online Video, Print & POP
- Serve as a role model and mentor to Account Assistants
QUALIFICATIONS
- Bachelor’s Degree (BA or BS) required
- Strong verbal and written communication skills
- Ability to effectively collaborate with different people and work styles
- Experience executing administrative and tactical account work and ability to mentor Assistants in performing those duties
- 2-3 years experience in advertising, marketing or related field
- Experience leading tactical projects including promotional or routine monthly campaigns
- Demonstrated success managing projects, schedules and client deadlines
- Working knowledge of agency departments’ capabilities and processes (social, media planning and buying, analytics, etc.)
- Basic presentation skills
- Ability to learn project management and reporting tools