What are the responsibilities and job description for the Marketing and Business Development Director position at 21st Century Quality Home Care?
Job Title:
Marketing and Business Development Director
Company:
21st Century Quality Home Care
Location:
[City, State] (Hybrid/On-site as applicable)
Position Type:
Full-Time | Exempt | Salary Based on Experience
About Us:
21st Century Quality Home Care is a trusted provider of compassionate, high-quality home care services dedicated to enhancing the quality of life for seniors and individuals with disabilities. We are committed to excellence, integrity, and innovation in every aspect of our care delivery.
Position Overview:
The Marketing and Business Development Director will lead strategic initiatives to expand the company’s client base, strengthen community relationships, and enhance the organization’s market presence. This role requires a seasoned professional with a proven track record in healthcare marketing and business growth — ideally with 10 years of experience in home care, home health, or healthcare service industries.
Key Responsibilities:
- Develop and implement comprehensive marketing and business development strategies aligned with company goals.
- Build and maintain strong relationships with referral sources, including hospitals, physicians, case managers, rehabilitation centers, and community organizations.
- Identify and pursue new business opportunities to increase client acquisition and service expansion.
- Oversee all branding, advertising, and promotional campaigns, both online and offline.
- Lead and mentor the marketing and outreach team to achieve measurable performance outcomes.
- Conduct market research and analyze trends to identify growth opportunities and competitive positioning.
- Collaborate with executive leadership on strategic planning and revenue growth initiatives.
- Represent 21st Century Quality Home Care at community events, networking functions, and professional associations.
- Prepare regular reports on business development performance, referral activity, and return on marketing investment (ROI).
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s preferred).
- Minimum of 10 years of progressive experience in marketing, business development, or healthcare management.
- Proven success in home care, home health, hospice, or senior care industry.
- Strong leadership, strategic planning, and relationship-building skills.
- Excellent verbal, written, and interpersonal communication abilities.
- Demonstrated ability to meet or exceed growth targets and referral goals.
- Proficiency in CRM systems, digital marketing tools, and Microsoft Office Suite.
Core Competencies:
- Strategic Thinking & Planning
- Relationship Management
- Market Expansion & Brand Development
- Leadership & Team Development
- Communication & Presentation Skills
- Data-Driven Decision Making
Why Join Us:
- A mission-driven organization focused on compassionate care and community impact.
- Collaborative and supportive leadership team.
- Competitive salary, performance bonuses, and benefits package.
- Opportunity to make a meaningful difference in the lives of our clients and families.
Job Type: Part-time
Pay: $48,949.43 - $58,949.85 per year
Work Location: In person
Salary : $48,949 - $58,950