Assoc. VP, Marketing Technology & Analytics

Current Employees: If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet. Job Title: Associate Vice President, Marketing Technology and Analytics Department: Marketing, Communications & Digital Reports To: SVP, CMCDO Position Summary The Associate Vice President (AVP) of Marketing Technology and Analytics provides strategic leadership and operational oversight for marketing data, technology platforms, and enterprise analytics across the University of Miami, including the academic enterprise, UHealth, and Athletics. This role is responsible for ensuring that marketing technology investments deliver measurable outcomes, that data and insights guide decision-making, and that the institution remains at the forefront of digital innovation. The AVP oversees enterprise CRM, content management systems, marketing automation, SEO/SEM, asset management, personalization tools, and all research and analytics functions supporting marketing, communications, and branding. This leader advances the University’s reputation, enrollment, patient volume, and fan engagement through technology-enabled, insight-driven strategies. Key Responsibilities: Marketing Technology Strategy & Governance Develop and execute the enterprise marketing technology roadmap, aligning platforms such as CRM, CMS, AI, marketing automation, and analytics tools to institutional priorities. Ensure system integration across platforms (enrollment, clinical, and athletics) to enable a single view of audiences and lifecycle engagement. Establish governance for technology adoption, data standards, and system utilization across marketing teams. Research, Insights, and Analytics Lead all research and analytics functions, including brand health, audience insights, campaign performance, SEO/SEM, and competitive intelligence. Develop enterprise-wide analytics dashboards and reporting to track KPIs, ROI, and engagement. Translate insights into actionable strategies that strengthen enrollment growth, patient acquisition, brand reputation, and athletics engagement. Foster a culture of continuous improvement through data-driven decision-making. Digital Optimization Direct enterprise SEO/SEM strategy to maximize visibility and performance across digital platforms. Advance personalization, A/B testing, and optimization strategies to deepen engagement. Oversee measurement frameworks for web, social, and digital channels, ensuring alignment with institutional KPIs. Implement AI-driven approaches to improve efficiency, automate processes, and optimize marketing performance. Cross-Enterprise Integration Partner with enrollment management, clinical operations, and athletics to ensure marketing technology and analytics solutions meet institutional needs. Collaborate with IT leadership to ensure security, compliance, and interoperability of marketing technologies. Serve as the senior-most authority and advocate for marketing technology and analytics at the leadership table. Team Leadership and Culture Foster a culture of innovation, accountability, and service excellence. Invest in professional growth and ensure teams stay ahead of digital trends and emerging tools. Qualifications: Education Bachelor’s degree in marketing, business, analytics, computer science, or related field required. Master’s degree preferred. Experience 10 years of progressive leadership in marketing technology, analytics, or digital strategy within higher education, academic health care, or similarly complex organizations. Demonstrated success deploying enterprise systems such as Salesforce, Tableau, Sitecore, Google Analytics, Adobe, or equivalent. Proven experience leading large, cross-functional teams and managing multimillion-dollar technology portfolios. Proven experience managing SEO strategy across complex organizations with multiple digital properties. Track record of using insights and data-driven strategies to influence institutional outcomes. Skills and Attributes Deep expertise in CRM, CMS, SEO, analytics, and marketing automation. Exceptional analytical, strategic, and problem-solving abilities. Strong executive communication skills with the ability to translate technical concepts into business impact. The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more. UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for. The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information. Job Status: Full time Employee Type: Staff Pay Grade: H24 The mission of the University of Miami is to transform lives through education, research, innovation, and service. A vibrant and diverse academic and healthcare community, the University of Miami and the University of Miami Health System ("UHealth") have rapidly progressed to become one of the nation’s top research universities and academic medical centers in the nation. The University comprises 12 schools and colleges serving undergraduate and graduate students in more than 350 majors and programs. Visit welcome.miami.edu/about-um to learn more about our points of pride. The University ranks No. 55 on U.S. News & World Report’s 2022 Best Colleges list and ranked No. 49 in the 2022 Wall Street Journal/Times Higher Education College Rankings. Bascom Palmer Eye Institute is ranked the #1 eye hospital in the USA and offers some of the nation's premiere eye doctors to treat every eye condition for adults. Sylvester Comprehensive Cancer, part of the Miller School of Medicine, received the prestigious National Cancer Institute designation in 2019. The University of Miami and UHealth have also ranked among the Forbes Best Employers and Best Employers for Women on several occasions, most recently in 2022. Transforming lives With more than 17,000 faculty and staff, the University strives for excellence, and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe. The University is committed to fostering a culture of belonging, where everyone feels valued and has the opportunity to add value. Through values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECCT) the U community works together to create an environment driven by purpose, excellence, community, and service.