What are the responsibilities and job description for the Senior Market Research Analyst position at 160over90?
Who We Are:
160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.
How We Strategize:
A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us. It’s also the inspiration for our name btw (an elevated blood pressure, since you ask).
As a growing strategy team within the global powerhouse of 160over90, we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the marketing spectrum.
Is your heart beating faster yet?
Who You Are:
You’re someone who naturally digs deeper. You don’t just execute research, you question it, shape it, and push it further. You think beyond the data, understanding how to measure success and what metrics actually matter.
You’re comfortable owning workstreams end to end, from designing research to delivering insights, and you know how to translate data into clear, actionable stories. You bring both analytical rigor and creative thinking, and you’re confident working across teams and with clients.
You care about the work, the details, and the impact it has. And you’re always looking for ways to make it better.
Role Overview:
As a Senior Market Research Analyst, you will play a key role in leading and executing research projects for 160over90’s clients. This position is ideal for someone who can independently manage projects, contribute to strategic thinking, and elevate the quality of research outputs across the team.
This is a cross-functional role that requires strong collaboration with strategy, account, and analytics teams, as well as direct interaction with clients.
Responsibilities
WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.
160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.
How We Strategize:
A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us. It’s also the inspiration for our name btw (an elevated blood pressure, since you ask).
As a growing strategy team within the global powerhouse of 160over90, we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the marketing spectrum.
Is your heart beating faster yet?
Who You Are:
You’re someone who naturally digs deeper. You don’t just execute research, you question it, shape it, and push it further. You think beyond the data, understanding how to measure success and what metrics actually matter.
You’re comfortable owning workstreams end to end, from designing research to delivering insights, and you know how to translate data into clear, actionable stories. You bring both analytical rigor and creative thinking, and you’re confident working across teams and with clients.
You care about the work, the details, and the impact it has. And you’re always looking for ways to make it better.
Role Overview:
As a Senior Market Research Analyst, you will play a key role in leading and executing research projects for 160over90’s clients. This position is ideal for someone who can independently manage projects, contribute to strategic thinking, and elevate the quality of research outputs across the team.
This is a cross-functional role that requires strong collaboration with strategy, account, and analytics teams, as well as direct interaction with clients.
Responsibilities
- Support the development of measurement approaches that connect research outputs to brand, partnership, and business impact
- Lead the design and execution of quantitative and qualitative research projects, including survey development, programming, and discussion guide creation
- Conduct and synthesize secondary research (social listening, earned media, industry reports, etc.) to inform strategy, positioning, and partnership opportunities
- Moderate qualitative research (e.g., interviews, focus groups) and ensure high-quality data capture
- Analyze quantitative and qualitative data to identify key trends, insights, and implications for brand positioning and strategy, partnerships, and activations
- Translate research findings into clear, compelling narratives that inform client strategy, creative development, and decision-making
- Develop client-ready deliverables and presentations, contributing to strategic discussions and recommendations
- Support the development of reporting and measurement outputs, including performance summaries and dashboards, in collaboration with analytics partners
- Manage multiple projects simultaneously, ensuring timelines, quality, and client expectations are met
- Collaborate with internal teams to support strategic planning, positioning, partnership planning and activation development
- Contribute to research proposals and help identify opportunities to expand research scope and impact
- 3 years of experience in market research, insights, or analytics roles
- Strong experience designing and executing quantitative and qualitative research
- Experience developing qualitative discussion guides and moderating research
- Experience working with secondary and syndicated research tools (e.g., GWI, YouGov, Mintel, WGSN, etc.)
- Familiarity with social listening, earned & owned media analysis, and cultural trend tracking
- Ability to synthesize multiple data sources into clear, actionable insights and strategic recommendations
- Strong written and verbal communication skills, with the ability to tell compelling, client-ready stories
- Ability to manage multiple projects independently while collaborating effectively across cross-functional teams
- Experience working in an agency of consulting environment preferred
- Familiarity with brand measurement, campaign analytics, or partnership/sponsorship evaluation is a plus
- Strong Excel skills (pivot tables, functions, data manipulation)
- Ability to translate data into clear, actionable insights and recommendations
- Familiarity with brand measurement, campaign analytics, or media performance is a plus
- Experience with data visualization or reporting tools (e.g., Tableau, Power BI) preferred
- Proficiency in statistical and analytical techniques (e.g., segmentation, regression, modelling) is a plus
WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.