What are the responsibilities and job description for the Director of Financial Planning & Analysis position at 151 Coffee?
At 151 Coffee we are a high-growth, innovative drive-thru concept redefining convenience, speed, and customer experience. With rapid expansion underway, we are building a data-driven, operationally sound (yes, elite) organization that scales efficiently while maintaining strong unit economics.
We’re looking for a strategic, hands-on Director of Financial Planning & Analysis to partner closely with executive leadership and drive financial clarity, discipline, and insight across the business.
The Role
The Director of Financial Planning and Analysis will lead the financial planning, forecasting, and performance analysis functions, serving as a key thought partner to the CEO and executive team. This role is critical in scaling the company through rapid unit growth, capital deployment, and operational optimization. This leader must bring both financial rigor and operator mindset, translating complex data into actionable business decisions.
Key Responsibilities
Strategic Finance Leadership
● Own company-wide financial planning, forecasting, and long-range strategic modeling
● Partner with executive leadership on growth strategy, including new market expansion, pricing, and unit economics
● Develop and maintain scalable financial models to support aggressive growth targets
Business Partnership
● Act as a trusted advisor on Operations, Marketing, Real Estate, and Supply Chain
● Drive insights on store-level performance, labor optimization, and margin improvement
● Support decision-making with data-driven analysis and clear storytelling Performance & Reporting
● Lead monthly, quarterly, and annual financial reporting processes
● Build KPI dashboards and reporting frameworks for both corporate and field operations
● Analyze variances and identify risks/opportunities across the business Capital & Growth Planning
● Support capital allocation decisions, including new store investments and ROI analysis
● Partner with finance leadership on fundraising, investor reporting, and board materials
Team Building
● Build and lead a high-performing FP&A team
● Establish best-in-class processes, tools, and systems to support scale
● Foster a culture of accountability, curiosity, and continuous improvement
Qualifications
Required Experience
● 7-10 years of experience in FP&A or strategic finance
● Experience in high-growth, multi-unit restaurant or consumer/retail/hospitality environments highly preferred
● Proven track record of supporting rapid scaling organizations
Core Skills
● Exceptional financial modeling and analytical skills
● Strong executive presence and ability to influence cross-functional leaders
● Ability to translate complex data into clear, actionable insights
● Experience building financial infrastructure in fast-paced environments
● High level of ownership, adaptability, and bias for action
What We’re Looking For (The “Startup Edge”)
● You think like an owner, not just an analyst
● You’re equally comfortable in spreadsheets and in strategic conversations
● You thrive in ambiguity and build structure where none exists
● You move fast, prioritize ruthlessly, and focus on what drives impact
Why Join Us
● Opportunity to shape the financial backbone of a rapidly scaling brand
● Direct exposure to executive leadership and board-level strategy
● High-impact role with visibility across the entire business
● Competitive compensation package
151 Coffee is not your typical coffee shop. Fun and happiness drive our culture and music drives our speed, that’s why we live by the 151 motto “it’s a good day to have a good day.”
Each of our drive-thru stores serves the best tasting coffee and blended energy drinks faster than anyone. If you’re thirsty and looking for a tasty beverage to buzz your day, drive thru, say hi, and drive with the 151 vibe.
It’s a Good Day to, have a Good Day.