What are the responsibilities and job description for the Growth Lead position at 11x?
The role
This is a role for someone who's hands-on and technical enough to build their own way out of a problem. You've run paid campaigns and own the numbers. You've also built landing pages yourself, written scripts to automate the boring parts of the job, and stitched tools together to get a campaign live without waiting on engineering or design.
You'll run growth experiments across every channel that matters. Paid is the biggest line item, but the role covers SEO, lifecycle, organic social, partnerships, and one-off plays worth testing. You read the data, cut what isn't working, and put more behind what is.
What You'll Own
This is a role for someone who's hands-on and technical enough to build their own way out of a problem. You've run paid campaigns and own the numbers. You've also built landing pages yourself, written scripts to automate the boring parts of the job, and stitched tools together to get a campaign live without waiting on engineering or design.
You'll run growth experiments across every channel that matters. Paid is the biggest line item, but the role covers SEO, lifecycle, organic social, partnerships, and one-off plays worth testing. You read the data, cut what isn't working, and put more behind what is.
What You'll Own
- The next channel — find it before competitors, prove it with a clean test, scale it if it works.
- Experimentation across channels — SEO plays, lifecycle, referral loops, partner motions, viral hooks. Anything that compounds.
- Paid acquisition — LinkedIn, Meta, Google, programmatic, emerging platforms. You run them, you tune them, you read the numbers honestly.
- Build, don't brief — landing pages, microsites, tools, lead magnets, internal scripts. You use Cursor, v0, Replit, Claude — whatever it takes to ship without a queue.
- Measurement — dashboards, attribution, weekly readouts. If we can't measure it, we're not running it.
- 4–7 years in growth, performance marketing, or a hybrid growth/engineering role at a high-velocity company
- Hands-on paid acquisition chops — you've shipped campaigns and own the numbers, not just observed them
- A builder's instinct. You vibe-code landing pages, automate workflows, and stitch APIs together when the situation calls for it. SQL is second nature. Python or JS when needed.
- Comfortable across the full growth surface — paid, organic, lifecycle, product-led — with a clear lean toward performance
- High agency, low ego, fast metabolism for feedback. You'd rather ship rough and iterate than wait for perfect.
- Marketed to revenue or sales leaders before
- Strong hand with AI tooling — you don't just talk about leverage, you've built workflows that prove it
- Background as a founder, early growth hire, or full-stack marketer at a sub-50-person company