Communications and Digital Strategy Manager (CDSM)

Job Title: Communications and Digital Strategy Manager (CDSM)

Employment Status: Full-Time, Exempt; Full time exempt; must be available for occasional evening and weekend work to be accessible to second and third shift and weekend workers

Work Location: In-Person & Virtual

Compensation: Starting at $68,000 - $88,000* (prior-related work experience considered); includes generous benefit package (ex. Union health care and pension). *Salary negotiable for years of prior relevant experience and demonstrated proficiency

Reports to: Executive Director and/or designee

Application Process:

· Please send cover letter, resume, 2 references & examples of your created content (including Instagram worthy video reels, electronic newsletters, marketing flyers)

· Letters can be addressed to Linda Vannoni, Executive Director of 1199NE-TUF

· Put YOUR NAME & the JOB TITLE you are applying for in the SUBJECT line of your email AND in your cover letter.

· Upon emailing your above materials, you will immediately receive a message confirming receipt.

Position Summary

Are you passionate about education, labor, and equity? Join the SEIU 1199NE Training and Upgrading Fund as our Communications and Digital Strategy Manager. Play a vital role in supporting the unionized healthcare career development ecosphere. The mission of the Fund is to support working adult learners who work in health care to attend various types of educational programs (ex. workshops, trainings, certificate programs, community college and university level B.A., M.A., etc.) which elevate their skills enabling them to gain better paying employment within the 1199NE unionized health care industry in CT and RI. As part of a progressive union, the Training Fund seeks to advance the livelihoods of 1199 NE caregivers and the people they care for. This is a great opportunity to contribute to an organization that empowers healthcare workers and strengthens the long-term care workforce.

The Communications and Digital Strategy Manager leads the development and execution of marketing and communications initiatives that promote the S.E.I.U. 1199NE Training Fund’s programs, values, and impact. This role strengthens brand visibility, member engagement, and digital presence across multiple platforms.

Working collaboratively with staff across departments (in CT and RI), the Communications and Digital Strategy Manager creates compelling content, manages digital campaigns (internal to market benefit programs to members and externally to CT and RI in the health care career pathway creation ecosphere), supports technology integration for instructional programs and communications to members, and ensures consistent, mission-driven storytelling across all communications channels.

Terms of Employment

This position will require the CDSM to work full-time (40-hour week) in-person at the Fund’s Hartford offices initially, as well as occasional travel to capture footage of members in RI throughout the year (approximately 12 visits per year) to Providence, Rhode Island and other RI facilities. Mileage reimbursement will be paid to the CDSM based on the standard milage rate determined by the IRS for RI travel. The Fund will also provide a laptop, cell phone, and other paid technology support. Employees may work from home after the initial training period one day per week provided they have stable Wi-Fi-connectivity, can ensure a professional at home workspace, and gain approval for the specific day off the week. Additionally, it is possible that after year one of employment the position will only be in the office one day per week, working from home for the remainder.

Key Responsibilities

Marketing and Communications

• Develop and implement integrated marketing and communications strategies aligned with organizational goals and member engagement priorities.
• Create, edit, and distribute content across digital and traditional platforms, including:
• Email newsletters
• Flyers, brochures, and other print collateral
• Social media content (graphics, videos, posts, stories)
• Website and digital banners
• Knowledge of Hootsuite, Buffer or similar is a plus
• Maintain consistent branding and messaging across all materials.
• Use design and multimedia tools (e.g., Adobe Creative Suite, Canva, Constant Contact, or similar) to produce high-quality visual and written content.
• Monitor and evaluate the effectiveness of marketing and outreach efforts using analytics tools such as Google Analytics and social media insights.
• Collaborate with program staff to promote classes, training opportunities, and events.

Digital and Social Media Strategy

• Manage organizational social media presence on platforms such as Facebook, Instagram, YouTube, and TikTok.
• Plan and execute digital campaigns that increase awareness, participation, and community engagement.
• Track and analyze performance metrics to inform future strategy and content development.
• Stay informed about digital trends, tools, and best practices to enhance the Fund’s online reach and engagement.
• Assist with building and maintaining the main website. Experience with WordPress is a plus.

Cross-Department Collaboration and Support

• Partner with staff across departments to align communications with program goals and member needs.
• Provide light technology support to instructors and staff in the integration of digital tools for instructional delivery (e.g., Zoom, Smartboards, online classrooms).
• Support staff development through occasional training or resource sharing on communication and technology tools.

Events and Organizational Support

• Support communications and technology needs for conferences, workshops, and other organizational events.
• Capture and share event stories and visuals that reflect the Fund’s mission and impact.

Qualifications

• Bachelor’s degree in communications, marketing, digital media, or related field (or equivalent experience).
• 3 years of experience in marketing, communications, or digital media, preferably in a nonprofit or educational setting.
• Strong writing, editing, and storytelling skills with attention to detail and brand consistency. Examples of social media campaigns that you have worked on or overseen is a requirement.
• Ability to fluently write and edit in Spanish is highly preferred.
• Proficiency in design and digital tools (e.g., Adobe Creative Suite, Canva, Constant Contact, social media management platforms).
• Familiarity with analytics and reporting tools (Google Analytics, Meta Business Suite, etc.).
• Ability to manage multiple projects, prioritize deadlines, and collaborate effectively across teams.

Core Competencies

• Creative and strategic thinker with strong execution skills.
• Collaborative and flexible approach to working across teams.
• Strong commitment to equity, inclusion, and the mission of the 1199 Training Fund.
• Interest in leveraging technology and communications to empower adult learners and strengthen community engagement.
• Strong drive and demonstrated ability to strategically take our marketing and communications to an elevated level

Pay: $68,000.00 - $88,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Paid time off
• Retirement plan

Application Question(s):

• Have you ever been a member or employee of a Union or Union Benefit Fund?
• Have you ever used your communication/marketing skills for a progressive, social justice non-profit or community organization? If yes, please describe your years of experience, type of organization and its name.

Experience:

• marketing, communications, or digital media: 3 years (Required)

Language:

• Spanish (Preferred)

Ability to Commute:

• Hartford, CT 06106 (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person

Salary : $68,000 - $88,000