Google Media Buyer - Hybrid Role

About 115 Ventures

115 Ventures builds and scales direct-to-consumer brands - Spartan and FurLife. Thanks to world-class marketing and strong products, we 6x'd our revenue in 2024 and are on track to 2x again in 2025 as we approach 9-figure revenue. We've grown from dropshipping to serving hundreds of thousands of customers, and we're looking for talented individuals to fuel our next phase of growth.

We're seeking a Google Media Buyer to manage and scale our Google Ads campaigns across both Spartan and FurLife brands. This is a hands-on role where you'll own the full Google Ads funnel - from strategy and campaign execution to creative coordination and performance optimization. You'll work directly with our creator network and internal teams to drive profitable growth.

Media Buying & Campaign Management

• Plan, launch, and optimize Google Ads campaigns (Search, Shopping, Performance Max, Display, YouTube) across both brands
• Manage substantial daily ad budgets with a focus on maximizing ROAS and scaling profitably
• Conduct keyword research, audience targeting, and competitive analysis
• Monitor campaign performance daily and make data-driven optimization decisions
• A/B test ad copy, landing pages, and bidding strategies to improve conversion rates

Creator Communication & Management

• Coordinate with content creators and UGC partners to source high-performing ad creatives
• Brief creators on campaign needs, brand guidelines, and content specifications
• Review and approve creator-submitted content for ad usage
• Build and maintain relationships with top-performing creators

Ad Publishing & Creative Execution

• Publish and QA ads across Google Ads platform
• Manage creative testing schedules and asset libraries
• Collaborate with the internal creative team to develop scroll-stopping ad concepts
• Ensure brand consistency across all ad creatives and campaigns

Performance Analysis & Reporting

• Track KPIs including ROAS, CPA, CTR, conversion rate, and LTV
• Generate weekly and monthly performance reports
• Identify trends, insights, and opportunities for growth
• Communicate results and recommendations to leadership

Required:

• 2 years of hands-on Google Ads experience, preferably in DTC/ecommerce
• Proven track record of profitably scaling Google Ads campaigns
• Strong understanding of Google Ads platform (Search, Shopping, Performance Max, YouTube)
• Experience managing $10K /day in ad spend
• Data-driven mindset with strong analytical skills
• Excellent communication skills for creator and stakeholder management
• Self-starter who thrives in a fast-paced, high-growth environment
• Ability to commute to Brandon, FL office 3 days per week

Preferred:

• Experience with Google Analytics, Google Tag Manager, and Shopify
• Background in supplement or pet care industries
• Experience managing multiple brands simultaneously
• Familiarity with creative best practices for direct response advertising
• Understanding of attribution models and incrementality testing

• Competitive salary performance bonuses
• Opportunity to make a significant impact in a rapidly scaling company
• Work with proven, growing DTC brands
• Collaborative, results-oriented team environment
• Hybrid work flexibility (3 days on-site, 2 days remote)

Ready to scale Google Ads campaigns for two fast-growing brands? Apply now and join the 115 Ventures team.