What are the responsibilities and job description for the Manager Media, Local Brands position at 1100 ANHEUSER-BUSCH, LLC?
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $99,200 - $117,800, bonus eligible COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: The Media Manager will support the budgeting, planning, and execution of the media campaigns for Local Brands inclusive of Traditional and Digital channels. They will work in close contact with brands, other cross functional teams (e.g., Experiential, Sponsorship, Data and Local Marketing teams), our media agency and media partners to coordinate media plans, activation, and measurement. The Local Brands portfolio is looking for a data-driven individual who will have hands-on experience in all aspects of a media campaign. They should be able to analyze competitive trends, understand consumer insights and unlock key strategic opportunities. The ideal candidate is obsessed with driving results but also finding new ways of doing things in the media and marketing space. Either social or programmatic buying experience is recommended to succeed in the role. The Senior Media Manager needs to clearly communicate priorities, opportunities, guidelines, and rationale of decisions made to both technical and non-technical audiences, through multiple formats (presentations, email, reports, briefings, and face-to-face conversations). JOB RESPONSIBILITIES: Support the holistic media strategy, planning, execution and reporting of all paid media channels inclusive of, but not limited to: Linear TV, direct and programmatic, paid social, audio, out-of-home and print. Manage the day-to-day programmatic and social media strategy, investment, optimization and measurement. Tactics include but are not limited to: TV, Streaming, display, digital video, audio, out-of-home, eComm and high impact. Management should be facilitated by liaising with our DSPs, social platform partners, and agency. Spearhead creative trafficking to ensure all campaigns launch on-time with the right fit-for-format assets. Ensure creative teams (including the in-house creative agency draftLine) and Brand Managers understand all creative needs and timelines based on media plans. Work closely with Commerce team to integrate eComm into paid media plans. Work closely with Region teams to ensure our regional media managers have visibility into our plans and the assets they need to support locally. Hold bi-weekly reporting sessions with Brand teams to cascade our paid social performance to key stakeholders. Hold Digital, Programmatic and Media education sessions on an on-going basis for broader Marketing team. Develop media targeting strategies in collaboration with Data COE and develop remarketing ecosystems. Help establish innovative digital partnerships and programs to drive relevance of brands. Ideate around innovative new strategies within existing sponsorship deals. Collaborate with insights team on planning and measurement. JOB QUALIFICATIONS: 1-3 years of Media experience within a Media agency or B2C company, preferably with experience in either CPG or the entertainment and food space (Hands on Keyboard experience in either Programmatic or Social is not required but recommended) Strong knowledge of traditional and digital media platforms and planning principles (buying, content, measurement), marketing mix development, media/campaign evaluation, and brand health tracking Strong analytical skills. Proficiency in statistics, experimental design, survey creation and analysis, or qualitative research is a plus. Ability to lead and manage parallel projects and work effectively with multiple stakeholders. Effective communicator with the ability of building trust and engagement and acting as an influencer at all levels. Love for beer is a plus. WHY ANHEUSER-BUSCH: At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale. BENEFITS: Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts Life Insurance and Disability Income Protection Generous Parental Leave and FMLA policies 401(k) Retirement Savings options with a company matching contribution Chance to work in a fast-paced environment among a company of owners Free Beer! WHY ANHEUSER-BUSCH: Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities. As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law. REQUIRE ADDITIONAL ASSISTANCE? Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis. If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com. Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at CandidateTechSupport@anheuser-busch.com. CONTACT US EQUAL OPPORTUNITY EMPLOYER PRIVACY POLICY TERMS AND CONDITIONS PAY TRANSPARENCY POLICY STATEMENT
Salary : $99,200 - $117,800