What are the responsibilities and job description for the Vice President of Media Buying position at 10X Health System?
About 10x Health System
10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.
The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals. 10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.
Position Summary
The VP of Media Buying will own the paid media engine that fuels 10X Health’s growth. This leader will set the vision, strategy, and operational discipline behind all media investments across digital and emerging channels. They will partner closely with Creative, Growth, and Analytics to build a high performing acquisition ecosystem that scales profitably, learns quickly, and continually strengthens the full customer journey.
This role requires a strategic operator who can zoom out to design the roadmap for multimillion dollar budgets while staying close enough to the platforms to understand what drives performance. The ideal candidate blends deep technical fluency with an instinct for audience behavior, rapid experimentation, and the ability to translate insights into clear direction for creative, funnel strategy, and spend allocation.
OBJECTIVES
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners. If you require any accommodations during the application process or have any questions, please contact
NO SOLICITATION POLICY
10X Health does not accept unsolicited resumes, calls, or communications from staffing agencies or third-party recruiters. Any such submissions will be considered the sole property of 10X Health and will not obligate the company to pay any fees. Please refrain from contacting us regarding this posting.
10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.
The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals. 10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.
Position Summary
The VP of Media Buying will own the paid media engine that fuels 10X Health’s growth. This leader will set the vision, strategy, and operational discipline behind all media investments across digital and emerging channels. They will partner closely with Creative, Growth, and Analytics to build a high performing acquisition ecosystem that scales profitably, learns quickly, and continually strengthens the full customer journey.
This role requires a strategic operator who can zoom out to design the roadmap for multimillion dollar budgets while staying close enough to the platforms to understand what drives performance. The ideal candidate blends deep technical fluency with an instinct for audience behavior, rapid experimentation, and the ability to translate insights into clear direction for creative, funnel strategy, and spend allocation.
OBJECTIVES
- Set the overarching paid media strategy for 10X Health across Meta, Google, YouTube, LinkedIn, and emerging channels
- Own the planning, investment, and pacing of all paid media budgets with financial discipline and ongoing forecasting
- Build and lead a team of buyers, analysts, and channel specialists to execute and optimize campaigns at scale
- Partner with Creative to ensure ad concepts, hooks, and iterations are informed by real audience data
- Define a clear testing framework across offers, audiences, platforms, and creative to drive continuous learning
- Translate performance trends into actionable recommendations for landing pages, funnels, and lifecycle touchpoints
- Oversee the architecture and governance of all ad accounts to ensure clean structure, measurement accuracy, and operational consistency
- Drive cross platform expansion opportunities to reach new audiences and unlock incremental revenue
- Develop and refine attribution, reporting, and internal dashboards that support real time decision making
- Evaluate and adopt new platforms, tools, and betas that can improve efficiency or accelerate growth
- Partner with executive leadership to align media investments with monthly, quarterly, and annual revenue goals
- Expert understanding of Meta, Google, YouTube, and paid social ecosystems, including algorithm behavior and bid strategies
- Strong strategic planning experience, with the ability to link media decisions to revenue, CAC, and LTV outcomes
- Deep experience scaling campaigns from early tests through large investment levels while protecting efficiency
- High comfort with data, experimentation, and interpreting performance signals that guide creative and funnel direction
- Ability to establish structure, SOPs, and operational discipline in a fast moving, high-volume environment
- Familiarity with attribution methodologies and cross channel measurement
- Strong partnership skills across Creative, Data, Revenue, and Product
- Ability to lead, mentor, and develop high performing media buyers
- 7 years of experience managing 8-figure paid media budgets across Meta, Google, YouTube, and related platforms
- Proven track record of scaling acquisition programs in a performance driven environment
- Experience leading and developing paid media teams
- Google Ads certification strongly preferred
- Familiarity with HubSpot or similar CRM tools a plus
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners. If you require any accommodations during the application process or have any questions, please contact
NO SOLICITATION POLICY
10X Health does not accept unsolicited resumes, calls, or communications from staffing agencies or third-party recruiters. Any such submissions will be considered the sole property of 10X Health and will not obligate the company to pay any fees. Please refrain from contacting us regarding this posting.