Marketing Manager (Contract)

Job Description

Job Description

Role : Marketing Manager

Role Type : Contract

Manager : Director of Marketing

Location : Culver City, CA

About 100 Thieves

100 Thieves (“Hundred Thieves”) is the premier lifestyle brand and gaming organization. Founded in 2017 by Call of Duty World Champion and YouTube star Matthew "Nadeshot" Haag, 100 Thieves has championship-winning esports teams competing in Call of Duty, VALORANT, League of Legends, and Apex Legends. Recognized globally for its apparel, the LA-based brand is known for rapidly selling out new drops and working with various collaborators – from anime franchises like Attack on Titan to luxury brands like Gucci. 100 Thieves long-term partners include industry-leading brands such as AT&T, Heineken, and Lexus. In addition to its esports and apparel, 100 Thieves also works with premier gaming talent – including co-owners Valkyrae and CouRage – to produce world-class gaming content across all the major platforms, including podcasts, docuseries, and social content.

About The Role

We are seeking a talented and driven Marketing Manager to join our team and play a key role in crafting and executing exceptional experiential marketing campaigns. The ideal candidate will have a passion for creating memorable brand experiences, a strong marketing background, and the ability to collaborate effectively with cross-functional teams. If you're a creative thinker with a knack for turning ideas into immersive experiences, we want you on our team.

Responsibilities :

Experiential Marketing Campaigns :

Conceptualize, plan, and execute experiential marketing campaigns that engage target audiences and reinforce brand messaging.

Collaborate with internal teams and external partners to bring campaigns to life, ensuring seamless execution from start to finish.

Manage all aspects of campaign logistics, including budgeting, venue selection, event production, and post-event analysis.

Continuously evaluate and refine campaign strategies to optimize ROI and audience engagement.

Creative Content Development :

Work closely with the creative team to develop engaging and innovative content that aligns with experiential marketing initiatives.

Ensure that all marketing materials, including signage, displays, and digital content, deliver a cohesive and impactful brand message.

Stay updated on industry trends and emerging technologies to incorporate new ideas and approaches into campaigns.

Event Management :

Oversee the end-to-end event planning process, from ideation to execution, for both physical and virtual events.

Coordinate with vendors, contractors, and suppliers to secure necessary resources and services.

Provide on-site leadership during events to ensure a smooth and successful experience for attendees.

Measurement and Analysis :

Track and analyze the effectiveness of experiential marketing campaigns using relevant KPIs and metrics.

Use data-driven insights to refine future campaigns and improve overall marketing strategies.

Prepare and present comprehensive post-campaign reports to internal stakeholders.

Cross-Functional Collaboration :

Collaborate with the marketing team, sales, product development, and other departments to align experiential marketing efforts with overall business goals.

Ensure that experiential marketing campaigns complement and enhance other marketing initiatives.

Job Requirements :

Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.

Proven experience in experiential marketing, event management, or related roles, with at least 3-5 years of experience.

Strong project management skills, including the ability to manage multiple campaigns simultaneously.

Creative mindset with a passion for developing unique and immersive experiences.

Excellent communication and presentation skills.

Proficiency in marketing tools and technologies, including event management software, CRM systems, and analytics platforms.

Ability to work effectively in a collaborative, cross-functional team environment.

Attention to detail and a commitment to delivering high-quality work.

Flexibility to adapt to changing priorities and a fast-paced work environment.

Why You’ll Love 100 Thieves

You will play a key role in defining the future of 100 Thieves and will be depended upon to ensure the success of the company

You will have a significant head start based on the company’s past success, passionate fan base, and brand-facing Founder & CEO

You will have an opportunity to work every day with a team of smart, hungry, and humble gamers & entrepreneurs