Digital Marketing Specialist

The Digital Marketing Specialist is responsible for planning, executing, and optimizing paid digital advertising campaigns to support client performance goals. This role collaborates closely with the Manager of Digital Marketing, members of the digital media team, and sales partners to deliver data-driven strategies, monitor campaign performance, and provide actionable insights that drive measurable results. Duties: Plan, develop, and implement successful search engine marketing, digital display, social and video strategies for a dedicated list of clients to drive optimal campaign results Analyze, monitor, and recommend digital campaigns tailored for each client Optimize campaigns based on best practices, budget and performance Deliver client summary including campaign analysis, trends, and recommended strategy Ensure implementation of best practice guidelines and follow company processes Actively collaborate with other Paciolan’s digital marketing specialists/strategist/managers to align digital advertising campaigns with other ongoing initiatives Participate in the development and implementation of annual marketing goals, objectives, policies and priorities Conduct research projects related to performance analytics (KPIs) Required Qualifications: At least one year in a hands-on role with digital marketing/programmatic campaigns at an agency, marketer, or demand side platform. High attention to detail, capable of handling complex analytical data, and the ability to make data-driven decisions Must be a team player that is also comfortable working independently Strong organizational and computer skills Basic knowledge of Microsoft Office Detail oriented with excellent follow up skills Strong written, verbal and interpersonal skills Willingness to work the hours necessary to meet department goals including evenings, weekends and some holidays Preferred Qualifications: Experience managing paid online advertising campaigns in an agency setting is a plus Google Ads and Google Analytics experience and certification Experience with or significant exposure to college athletics and live entertainment industry Experience building media plans and meeting campaign performance goals Experience with ROAS measurement and reporting Exposure to offline marketing channels & tactics Bachelor’s Degree in Marketing/Business or other related field preferred Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10 days annually), including Parental Leave, 20 Paid Holidays, 401(k) Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act. Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work. Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun