Content Marketing Manager

About us:

Kyan Health is an AI-powered enterprise solution that connects employee well-being with measurable business impact. Using predictive analytics, Kyan helps companies monitor and reduce risks like absenteeism, turnover, and presenteeism.

We believe in harmonizing work and life, fostering a positive environment that champions performance and personal growth and well-being at the same time. Our culture thrives on innovation, collaboration, and the well-being of every team member.

Some things we’re proud of

• 🧠 Building an industry leading solution for mental well-being
• 🛋️ Over 1,000 monthly 1:1 counselor sessions
• 🌎 100,000 users across 32 countries
• 🤝 Partnered with 200 licensed psychologists and coaches
• 💲 €15M venture capital raised from renowned investors
• 🎁 Awesome benefits, including unlimited access to our Comprehensive Mental Health App

About The Role

As the first designer on our marketing team, this role goes beyond content—you will also play a crucial role in building and shaping our brand identity. We are seeking a highly skilled Content Marketing Manager to kick-off the creation of a content strategy for a diverse array of marketing collateral.

As a core member of the marketing team you will collaborate closely with leadership, UX/UI designers and our customer care team to develop creative content across the entire customer journey.

What You'll do:

• Own and evolve the content marketing plan: Align content strategy with business goals, campaign themes, and key audience segments (ICPs) across global markets.
• Create and manage engaging content: Develop content across formats and channels (e.g. blog, LinkedIn, customer stories, newsletters, videos) that addresses workplace mental health challenges and showcases how our solutions support HR leaders and decision-makers.
• Collaborate cross-functionally: Work closely with the user content team, design, demand generation, sales, and external partners to co-create content that builds brand awareness and generates inbound leads.
• Ensure content quality and consistency: Uphold editorial standards and manage production workflows and a scalable content library to deliver accurate, on-brand content—on time and with full team visibility.
• Drive organic growth: Power a high-performing content engine using keyword research, AI tools, and performance insights to attract qualified traffic and convert high-intent prospects.
• Act as an in-house expert: Stay up to date on mental health trends and workplace wellbeing topics, becoming Kyan’s trusted voice on the subject to ensure credibility and thought leadership in all content.

Who We're Looking For

• Content Craft: You are a strong storyteller with 3–7 years of content marketing experience—particularly in B2B SaaS—skilled at creating impactful, well-edited content across formats and buyer journey stages.
• Strategic Thinking: You know how to develop and evolve content strategies based on performance data, market insights, and input from GTM, product, and sales teams.
• Project Ownership: You lead content projects from concept to completion—managing briefs, timelines, stakeholders, and external partners to deliver high-quality work on schedule.
• Collaboration: You are a reliable team player who communicates clearly, welcomes feedback, and thrives in fast-paced, cross-functional environments.
• Language Mastery: You are a native English speaker (or have near-native fluency) with sharp grammar, an eye for detail, and a tone that resonates. German is a plus.
• Lifelong Learning: You are curious by nature, always exploring new trends, tools, and technologies—including AI—to solve challenges and improve your craft.

Nice-to-Have Skills

• Bonus if you have SEO experience
• Bonus if you were in health before
• Bonus if you bring experience with multimedia content or ad copy

Why Join Us

• Make an Impact: Your work will directly contribute to improving mental health in workplaces around the world.
• Ownership: You'll have the chance to take ownership of our content production processes
• Innovative Environment: Work in a greenfield space where your ideas aren't just welcome—they're essential.
• Collaborative Team: Join a supportive team where collaboration and innovation are at the heart of what we do. We are an easy to work with & low ego team, and want to keep it like that.

What's In It For You

• Full Access to Our Comprehensive Mental Health App:
• Unlimited use of Kyan Health's AI well-being companion "KAI" and guided meditation courses.
• Unlimited sessions with licensed psychologists.
• Unlimited sessions with ICF-certified coaches.
• Compensation: Competitive Salary 30 days of vacation.
• Work Environment: Fantastic Office in Berlin Mitte near Rosenthaler Platz.
• Flexibility: Hybrid work environment with an office first setup.

Interview Process:

• CV / Portfolio Check
• Get to know Kyan - Recruiter, Girish (30m Call)
• Get to know your manager, Alexander (on-site preference) (45m Call)
• Case (Alex and Joasia 60-90minutes, ideally on-site)
• Offer Stage:
• Meet a founder (15 minutes)
• Reference check
• Offer

🤩We are excited to hear from you!

⛔Please note that we do not work with agencies or external recruiters.