About the team

We’re adapting quickly, defining the future of real estate, and need your help to get there! The Customer Product Marketing Team sits at the center of understanding customer needs and translates those needs to support our customers.

About the role

Help Zillow define the future of real estate. We’re adapting quickly, building something great, and need your help to make it even better! As the Director of Product Marketing for Zillow, you will lead our positioning, strategy, messaging, and go-to-market plans for our core Zillow experience defining Zillow’s place in the market and ensuring we continue to be a leader in real estate.

This is a high-visibility role that will directly impact both the many Zillow customer-facing businesses and the overall development of the Zillow brand. You will be responsible for the following:

• Lead world-class Product Marketers. As a leader, you will set a high bar for the team, fostering an environment where everyone can thrive. You will create clarity from ambiguity, and act both strategically and decisively.
• Identify customer insights and turn them into actionable recommendations and strategies that both our product and marketing teams can execute against.
• Partner with marketing teams to develop GTM strategies that resonate with our customers while driving business-critical metrics.
• Work closely with our PM teams to craft what’s being built, inform roadmaps, and ensure we’re delivering an experience that will resonate with our customers.
• Monitor, analyze, and report on product marketing program performance and make recommendations to improve both the product offering itself and related marketing.
• Lead new product definition and go-forward business plans with our business and product partners.

Key Responsibilities

• Leverage customer understanding to craft a strategy that positions Zillow as a leader in the real estate category. Partner with product, marketing, and business leadership to ensure that we implement that strategy.
• Look across the multiple PM teams you support and craft a compelling and strategic narrative for where Zillow is going and how we will get there.
• Partner with leadership to deeply understand the business including vision, near-term, and long term goals.
• Partner with marketing teams to develop cross-functional and cross-line of business GTM plans and campaigns. Partner with the marketing and product organization to implement the integrated marketing programs.
• Support the annual marketing planning process to optimize and iterate on that plan throughout the year.
• Own delivery of key business metrics measured against OKRs.
• Together with the product team, educate both internal and external teams about our product features and their benefits.
• Merge trends and other primary and secondary forms of research with business insights to make decisions and recommendations.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.In Colorado, Connecticut, Nevada and New York City the standard base pay range for this role is $177,100.00 - $282,900.00 Annually. This base pay range is specific to Colorado, Connecticut, Nevada and New York City and may not be applicable to other locations.In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

Your superpower is deeply understanding our customers and being able to articulate their needs. You’ll use this skill to develop our product experience, product offerings, and marketing strategies. You’re able to keep the big picture in mind but can zoom into the details. You’re a strong project manager, comfortable with data, and can identify, prioritize, and achieve team priorities. You are a strong leader and a phenomenal people manager. You empower and encourage even as you ask tough questions and challenge the status quo. If this sounds like you, we’d love to hear from you!

• 10 years in a product marketing role - preferably with a technology or real estate company.
• 3-5 years in hiring and leading impactful teams in a cross-matrixed environment.
• Leadership competence. You can bring together disparate functions to get things done through others with an own it mentality and can recognize an opportunity and support your team to achieve your goals.
• Experience crafting marketing strategy and plans to meet core business objectives.
• Ability to analyze opportunities and present objectives and desired outcomes to leadership and cross functional teams.
• Adaptable. The team is growing fast and new opportunities will emerge quickly. We need someone who can jump from project to project as needed.
• Ability to form relationships and can influence decisions through compelling data and communication.
• Strong analytic skills and the ability to dig into data and make recommendations.

Get to know us

Zillow is reimagining real estate to make it easier to unlock life’s next chapter. 

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do is helping people move from dreaming to transacting — and no matter what job you're in, you will play a critical role in making this vision a reality.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For in 2022 list, Glassdoor Employees’ Choice Award, honoring the Best Places to Work in 2022, Bloomberg Gender-Equality Index 2022, Human Rights Campaign (HRC) Corporate Equity Index and Best Place to Work for LGBTQ Equality 2022, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at RecruitingAccessibility@zillowgroup.com.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.

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