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Marketing Manager
Zia Group Santa Barbara, CA
$98k-127k (estimate)
Full Time 1 Month Ago
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Zia Group is Hiring a Marketing Manager Near Santa Barbara, CA

Job Description: MarketingManager

Responsible for executing marketing strategy in collaboration with the Brand Director and other members of the marketing and executive staff. The position is a remote hybrid; The employee can work remotely but must work in-office twice weekly. Salary depends on experience.

● Develop and implement strategic marketing and sales plans to achieve team goals
● Promote property listings through marketing initiatives and maintain social media presence
● Maintain accurate information on company website
● Provide guidelines and guidance to marketing personnel on the application of procedures, and monitoring and following up on specific tasks and project deliverables

● Draft press releases, represent the company to media outlets, develop annual forecasts, and seek to minimize marketing expenses

● Determine deadlines and ensure proper course of action for all marketing endeavors; ensure that all other members of the marketing team are on track with their workflow and problem solve when necessary to get back on track.

● Ensure proper communication between the marketing team and other departments.
● Monitor for errors and either resolve independently or bring to light any discrepancies in our produced content, strategies, etc.
● Track metrics for ad and strategic campaign performance.
● Manage the Social Media Manager
● Proof read all content and provide final approval for content produced by team members

MarketingManager Responsibilities

● Manage and ensure the 44 Touch Campaign is implemented
● Manage monthly market updates
● Plan and manage fundraising and reverse bold campaigns (in person needs)
● Manage database/client facing mailers
● Develop and coordinate all event marketing mailers (email and post)
● Manage Active Campaign

● Ensure the digital marketing/social media manager maintains the databases properly:

● Draft and send buyer needs emails to agent database every other week
● Manage Monthly Video shoots (Brand content only) (In person needs)
● Manage all print/billboard ads
● Manage Social Media Ads
● Oversee Brand social media accounts
● Maintain print materials for staff and agents (In person needs)
● Manage details on the website:
● Manage relationships with our co-marketing partners and ensure we are upholding our commitments to them in advertising/marketing
● Manage Affiliate program (Fiduciary)

● Lead all marketing weekly and monthly meetings
● Manage and be present for all client facing events including all data collection, contests, materials etc.

ListingMarketing Responsibilities

● Write MLS Content
● Write Features and Upgrades
● Manage creation of luxury brochures (write content, select photos, coordinate with designer) - (In person needs)
● Complete a final review of all marketing content to ensure consistency across platforms
● Draft and send New Listing email to agent database
● Draft and send weekly “This Week at Zia Group” listing emails
● Build and maintain web pages for all listings
● Create and send listing postcards (just listed and just sold)
● Ensure Social Media Manager posts all social media assets correctly for new listings, price reductions, back on market, etc.

JobQualifications
● 1-2 Years Experience working in a full time marketing position.
● Real Estate Marketing experience a plus
● Excellent English, vocabulary and writing skills required
● Technologically savvy and able to learn new programs quickly and able to troubleshoot common issues; proficiency in Word, Excel, Power Point, Google Business
(Drive), project management software Asana or like program and Internet skills

● Proficient in Canva, Adobe Illustrator, In Design, Photoshop and other editing software. Some knowledge of Video software platforms a plus

● Have excellent attention to detail and high-level accuracy with documents
● Ability to assess, prioritize and act quickly
● Learning based and solution oriented
● Deadline driven and extremely organized
● Continue to maintain the goodwill and reputation of the entire team
● A true professional, who supports the entire team in achieving their goals
● Ideally, will work in Santa Barbara and regularly visit the office to ensure all marketing in office is displayed and managed by office staff according to brand guidelines
● Support the Director of Operations with the office and client activities where marketing assets are required.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

  • Paid time off

Schedule:

  • 8 hour shift
  • Monday to Friday

Ability to commute/relocate:

  • Santa Barbara, CA 93105: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Marketing and Project Management (Preferred)

Work Location: In person

Job Summary

JOB TYPE

Full Time

SALARY

$98k-127k (estimate)

POST DATE

02/24/2023

EXPIRATION DATE

05/31/2023

The job skills required for Marketing Manager include Initiative, Digital Marketing, Planning, Advertising, Collaboration, Attention to Detail, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Manager job description and responsibilities

Provide reports and analysis of marketing activities to senior managers and board of directors.

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Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.

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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.

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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

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Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.

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Successful candidates will have a deep knowledge of experiential marketing and project management experience.

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A marketing manager needs leadership abilities and excellent project management skills to lead their team.

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Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.

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Step 3: View the best colleges and universities for Marketing Manager.

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