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Field Marketing Specialist
$69k-92k (estimate)
Other 7 Months Ago
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YMCA of Metropolitan Chicago is Hiring a Field Marketing Specialist Near Chicago, IL

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Field Marketing Specialist 

The budgeted salary for this role is 60-65k annually

The YMCA of Metropolitan Chicago is dedicated to creating long-lasting positive change, whether it’s through health and wellbeing, early education, violence prevention, or one of our other programs and services. We’re looking for talented individuals who are committed to empowering our community by creating a safe and welcoming environment that encourages growth and support — individuals like you!

The Marketing Specialist will be responsible for supporting our marketing and customer experience initiatives for our Health & Wellbeing line of business. You will collaborate with stakeholders across the association to create seamless, integrated journeys across audiences and channels that drive meaningful engagements and accelerate sales opportunities. The Marketing Specialist will leverage research and trends, along with technical expertise and understanding of the customer journey to raise awareness, drive demand, and take the YMCA of Metro Chicago’s marketing strategy to the next level.

Our staff is the Y's greatest asset. Our teams provide valuable skills, knowledge, and passion that is essential to the contribution and positive impact in our communities, which is why we offer Y employees numerous perks and benefits, including:

  • Comprehensive benefits package for eligible employees 
  • Opportunity for eligible employees to participate in the Y's retirement fund 
  • Be part of a team that is passionate about building and sustaining an inclusive and equitable environment for all staff, volunteers, and members
  • Do meaningful work and contribute to the advancement of the YMCA vision by meeting the needs of the people in our communities
  • Complimentary Adult YMCA membership and an employee discount on select programs
  • Career advancement opportunities - grow your career at the Y!

Scopes and Responsibilities

  • Develop, manage, execute, support, and analyze innovative marketing plans that raise the profile of the YMCA of Metro Chicago, generates demand, and demonstrates the organization’s focus on strengthening community
  • Identify new business opportunities and make connections with consumers throughout the Y’s regional footprint — from email marketing to direct mail marketing to other channels
  • Drive improvement of program effectiveness through advanced audience segmentation, journey mapping, A/B testing, and deliverability
  • Partner across departments to amplify the effectiveness of marketing campaigns, data integrity management, and new technology integrations
  • Prepare reports for discussion and analysis of key marketing and business performance indicators and partner with Brand Strategy & Marketing leadership to identify advanced reporting needs, and analyze performance trends, CX insights, and best practices to provide optimization recommendations
  • Build and maintain strong relationships with both internal and external partners
  • Understand marketing best practices and stay ahead of global industry trends

Requirements

  • Bachelor’s degree in marketing, communications, or preferred equivalent
  • Minimum of 3-5 years of related work experience
  • Ability to develop campaign strategies, segment, and target audiences for engagement and conversion
  • Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns
  • Ability to achieve results by taking a proactive long-term view of business goals and objectives

All YMCA of Metropolitan Chicago employees are required to support the YMCA’s commitment to child abuse prevention by:

  • Reporting any items that may provide a health or safety hazard to staff, members, or guests to your supervisor
  • Following all policies and procedures related to keeping children safe in our facilities and programs, including those related to the monitoring and supervision of children
  • Reporting any suspicious behavior and violation of policy and procedures to your supervisor
  • Completing all child abuse prevention training as required

Job Summary

JOB TYPE

Other

SALARY

$69k-92k (estimate)

POST DATE

08/14/2022

EXPIRATION DATE

07/25/2023

WEBSITE

ymcachicago.org

HEADQUARTERS

Chicago, IL

SIZE

1,000 - 3,000

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The job skills required for Field Marketing Specialist include Email Marketing, Marketing Communications, Leadership, Analysis, Insight, Marketing Plans, etc. Having related job skills and expertise will give you an advantage when applying to be a Field Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Field Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Field Marketing Specialist positions, which can be used as a reference in future career path planning. As a Field Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Field Marketing Specialist. You can explore the career advancement for a Field Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Field Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Field Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Field Marketing Specialist job description and responsibilities

Develop marketing campaigns to drive awareness and customer traffic.

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Execute marketing campaigns effectively to achieve the campaign objectives.

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Recommend marketing techniques and tactics based on changing market demands.

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Monitor and manage marketing expenses within the annual budget.

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They may also negotiate the contracts for the various forms of advertising after forming a marketing budget.

04/27/2022: Reading, PA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Field Marketing Specialist jobs

Pursue a professional certification.

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Get an Education Earn a Bachelor’s Degree.

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Experience using Marketing Automation tools (Eloqua, Marketo, Market-to-lead, etc.).

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Step 3: View the best colleges and universities for Field Marketing Specialist.

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