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Marketing Automation Manager

Cleveland, OH | Full Time
18 Days Ago

Job Description

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Our Marketing Operations team is looking for a highly motivated, analytical, and creative marketing professional with a desire to drive a high-growth business. The successful candidate will be directly responsible for key components of our marketing technology stack and the email channel for the industrial supply chain and buyer segments.   As a fast-growing company, there is a vast opportunity for a creative thinker to find the next successful lever to make a significant impact on our business.   Responsibilities include: ●      Own and manage key components of our marketing tech stack, including evaluating, integrating, and rolling-out new technology and tools, as well as optimizing current solutions ●      Develop and manage the marketing automation roadmap, integrations, and workflows and drive continuous improvement ●      Manage the marketing contact database, including email deployment, contact strategies, and personalization across multiple audiences and segments ●      Manage the data infrastructure for high-volume programmatic emails to ensure reliable delivery of key emails to the intended audience segments ●      Assist in monitoring and managing our IP/domain reputation and deliverability ●      Design and lead data quality and data analytics strategy, infrastructure deployment, internal/external alignment, communications, reporting, and marketing process governance ●      Partner with our growth and content marketing team, code and optimize direct and editorial email campaigns that leverage first-party data and behavioral insights to drive revenue growth and user engagement ●      In collaboration with our growth team, internalize our business strategies and leverage audience data and campaign performance insights to develop personalization programs to drive deeper relationships between our brands with targeted industries and job functions ●      Own campaign optimization with A/B testing and experimentation across the user engagement lifecycle, from awareness/enrollment through onboarding and ongoing engagement in later stages Qualifications ●      Completion of BA/BS Degree in Marketing, Business, Operations, or related area ●      5 years of experience leading, building and managing marketing tech stacks, automation workflows, and lead management ●      Experience working with marketing automation (MAP) and/or email sending platforms (Iterable, SendGrid, Braze, Klaviyo, etc.) ●      Experience working with customer data platforms (CDP) such as Segment and Tealium ●      Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing, KPI tracking, and ROI analysis ●      Proven experience leveraging marketing automation to create nurture campaigns, lead scoring models, and manage segmented buyer journeys through workflows ●      Working knowledge of SQL and HTML/CSS ●      Geek out over data-driven feedback loops and love turning insights into action ●      Strategic problem solver with strong analytical skills and attention to detail ●      Ability to work independently in a fast-paced, digital-first environment ●      Obsessed with providing great customer experiences   If this job isn’t for you but you have a friend who may be a perfect fit - share this job with them! Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Skills for Marketing Automation Manager

The job skills required for Marketing Automation Manager include Insight, Collaboration, Marketing Automation, Marketing Operations, KPI,and Analytical Skills etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Manager. Select any job title you are interested in and start to search job requirements.

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Career Path for Marketing Automation Manager

The following is the career advancement route for Marketing Automation Manager positions, which can be used as a reference in future career path planning. As a Marketing Automation Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Manager. You can explore the career advancement for a Marketing Automation Manager below and select your interested title to get hiring information.

How to Become a Marketing Automation Manager

If you are interested in becoming a Marketing Automation Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Manager for your reference.

Step 1 Understand the job description and responsibilities of a Marketing Automation Manager

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