Description

Reports to:Marketing Manager

Responsibilities:

This position reports to the Sr. Marketing Manager and is responsible for managing marketing and pursuit activities. This will include: leading pursuit planning and developing proposals that help us stand out from the competition; assisting with monitoring for and identifying new business opportunities; and helping guide marketing strategies to position XL for future growth. He/she will support the team from the Silicon Valley or Oakland office.

Proposal Development:

·Support the Business Unit leaders and Business Development team with developing creative proposals, presentations, and other business development materials.

·Lead proposal efforts from start to finish, including but not limited to overseeing a kick-off meeting, storyboarding, managing pursuit team tasks, writing and editing content, and production.

·Develop qualifications packages, RFQ and RFP responses, interview presentations, and follow-up materials.

·Help prepare interview teams for client presentations.

·Maintain marketing library and project information databases.

·Track and report on marketing performance.

Marketing:

·Collaborate with Communications Team to identify opportunities for promotion.

·Assist with developing content, including case studies, project write-ups, and client testimonials to support ongoing development of the marketing library.

·Develop strategic marketing collateral pieces, including brochures, presentations and Executive Summaries, to support client outreach.

·Work with Business Units, Communications and Business Development teams to support campaign initiatives as required.

·Maintain awareness and understanding of industry trends and project opportunities.

·Develop a knowledge of the local marketplace and our position in it.

·Assist with competitor analysis, selection panel profiling, and client research as needed.

·Participate in local events and industry organizations.

Knowledge and Training

·8 years of experience in marketing, preferably in the AEC industry

·BA / BS in Business, Marketing or related field

·Experience supporting marketing pursuits and strong portfolio of proposals

·Experience with public sector and higher education proposals a plus

·Strong graphic skills with fluency in Adobe Creative Suite

·Proficiency with Microsoft and Google suites and other office tools

·Acumen with using a CRM, ideally Cosential, Oracle, Deltek, or similar

Skills and Abilities

·Technical Ability: excellent writing, editing and verbal communication skills; strong graphic design capabilities; keen attention to detail

·Industry: strong understanding of the business of the AEC industry

·Client/customer service: understanding of marketing as a service to the office

·Communications: ability to speak and write clearly, ability to work all levels of seniority of colleagues

·Organizational: excellent organization skills, with the ability to work both independently and collaboratively while managing multiple demands

·Teamwork: team player with a can-do attitude and willingness to pitch in to help get the work done, even if it requires overtime

·Continuous Learning: desire to learn and continually seek opportunities for betterment